Most of the time brands must invest millions of dollars in advertising campaigns. But sometimes they just have a “stroke of luck” like the one recently had by the brand Stanley thermoses.
The user of TikTok called @danimarielttering published a video of the burning interior of her Kia after a car accident that, although not fatal, was very spectacular. In the clip you can see that despite the damage to her vehicle, her Stanley thermos not only was not damaged, but it still contained ice.
@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle
The video went viral with more than 80 million views and comments applauding the quality of the product and asking if the brand was available in their region.
The incredible response of Stanley thermoses
The recent case of Danielle and the Stanley Tumbler brand has attracted significant attention online, primarily due to an exceptional gesture by the company towards her following a car accident. This incident stands out as an example of how social media can influence corporate decisions and brand perception.
Upon finding out about the video, Terence Reilly, the global president of Stanley Thermos, responded personally via TikTok. Reilly thanked Danielle for sharing her experience and that she was not hurt. The executive highlighted that the video demonstrated the quality of his company’s products. Additionally, he indicated that Stanley would send him more thermoses and a new car as thanks for the unexpected publicity the video generated.
@stanleybrand #stitch with @Danielle ♬ original sound – Stanley 1913
For her part, Danielle expressed her amazement and gratitude for Stanley’s generous gesture. She mentioned how incredible it seemed to her that the brand bought her a new car, noting again that her Stanley thermos was the only item that survived the fire in her vehicle. She also thanked TikTok users for their support and pressure on the company to make this gesture.
This incident illustrates how social media can be a powerful tool for sharing personal experiences, influencing corporate decisions, and altering brand narratives. The virality of Danielle’s video and Stanley’s quick and generous response highlight the growing importance of social media in the interaction between consumers and brands.
This event highlights the importance of corporate social responsibility and how companies can use social media not only to promote their products, but also to connect meaningfully with their customers.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.