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In 2022, Bad Bunny was the most listened to Latin artist on Spotify, an achievement that he has achieved for the third consecutive time.
Currently, streaming is one of the main business models for artists, who seek to generate more audience through said market.
Not long ago, Bad Bunny released the video for “Ojitos Lindos”, in collaboration with Bomba Estéreo, and it is a success on YouTube, making it clear that the name of the Puerto Rican continues to generate various trends.
He streamingas is the case with the film and television market, has turned fully to music and, today, forms an essential part of artists’ strategies to reach that niche of consumers who, by the way, grows over time.
In that sense, it is known that Spotify is the platform that leads the market with its 489 million users; However, spaces such as Apple Music, Amazon Music, Deezer, among others, are part of a competition that is growing day by day. Of course, we must not forget YouTube.
In this context, in the Latin American market, Bad Bunny has managed to establish himself as the most listened to on the Stockholm platform, above all, 2022 was one of his most fruitful years thanks to the launch of ‘Un Verano Sin Ti’.
On the other hand, in addition to Spotify, TikTok is one of the most successful windows for Bad Bunny, and it is that among the songs that were most listened to during 2022 are “Effect” and precisely “I behave pretty”both topics included in ‘A Summer Without You’ from Bad Bunny.
Bad Bunny loses on Spotify, but wins on YouTube; this is the reason
Recently, it was revealed that the new Shakira and Bizarrap was placed as the most listened to on Spotify. According to what has been revealed, a few hours after the release of the Colombian’s most recent single, it reached a total of 15 million streams and, currently, it is close to exceeding 30 millionsomething that not even Bad Bunny has been able to achieve.
However, 2023 seems not to have started so badly for the “Bad Bunny”, because, after winning the Grammys, YouTube is now the platform where he is leading thanks to the video for “Ojitos Lindos”, in collaboration with Bomba Estéreos.
And it is that, in just three days since its launch, the video already has more than seven million views, almost eight, placing itself at the top of the main trends on the Google platform.
Undoubtedly, Bad Bunny has become a highly profitable brand in the music industry, so much so that controversies like the one he recently experienced with one of his fans did not cause him a big problem.
This year he will be leading part of the Coachella Festival and, as if that were not enough, he will launch a project on Netflix, without forgetting that the Puerto Rican will receive the GLAAD award for his alleged support for the LGBTQI+ community.
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