The commitment to concentrate on retail It is a formula that impacts consumption and apparel determines a model followed by new competitors such as Amazon Fashion.
Brand Finance estimates that zara is the most valuable brand in the industry apparel in the world.
Declarations of Inditex warn that the market apparel currently finds itself with highly fragmented competition.
zara absorbed a house brand Inditex and with this it strengthens the number of diverse brands in its stores, after the configuration it did with Massimo Duttiof a category that disappeared from said brand.
This phenomenon is one of the many that we have witnessed in apparel, thereby defining activities that are clearly identified in studies What “Omnichannel 2022. Branża odzieżowa”which start from a basic element and is to make decisions based on consumer behavior and decisions such as those made when going to a fashion store.
Within the previously cited document, a series of reasons why a consumer goes to a clothing store is noted and the main one, which adds up to 82 percent of opinions, is because they can physically see and touch the garment; 36 percent of the product is made immediately and does not have to wait for a shipment; 15 percent do it because they get support from store employees, and 16 percent do it because it’s a habit.
These aspects behind the interest in purchasing in fashion retail show how important this scenario has become in the clothing sales market, where it plays a key role in marketing and is the ability to make the point of sale in fashion, an investigation scenario of how consumption behaves.
Faced with consumer behavior, decisions
As we anticipated, Kiddy’s Class will be the Inditex brand that will be absorbed by zarain a movement that imitates the disappearance of the line in stores owned by Massimo Dutti Kids, Well, it went to the children’s area of the flagship brand of Inditex.
This is known from a query by specialized media to the Official Gazette of the Mercantile Registry (Borme). Until now, the closure of stores has been ruled out Kiddy’s Class.
We have previously heard personalities such as Óscar García Maceiras, CEO of Inditex, warning that it has “a global presence, with a low market share in a sector that continues to be highly fragmented”.
This justifies the strengthening of Zara, presenting itself to the consumer with an artillery of brands and garments with which it seeks to confront stores such as Amazon Fashion, which opens its first store in 2023 and which is expected to house a significant number of fashion brands. fashion, from ventures to consolidated brands in apparel, through a place with high doses of technology.
Faced with these formats, competition is high and the ability of brands to stand up to competitors will determine success or failure in meters such as Brand Finance, which estimates brand value.
The clothing sales market is unique and scales due to the interest of consumers that have led apparel to try out innovative aspects.