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More than 50 percent of the brands will increase their budget allocated to marketing of influencers over the next several months, according to information from a Tomoson study.
22 percent of these brands say that the marketing of influencers It is the online consumer acquisition method with the best cost-effectiveness ratio.
73 percent of specialists in marketing is allocating more resources to influencers.
Worldwide, the purchase of personal care products is increasing thanks to social networks, because without them the influencers They could not recommend the different brands. Especially when brands like Yves Saint Laurent (YSL) they hire influencers to publicize your productsaccording to data from Primetag, two of the beauty brands that collaborate the most with influencers on Instagram they are YSL and Sephora.
And it is that today many brands see the using influencers as an effective way to reach your target audience. According to a study conducted by SocialPubli, most brands believe that the influencer marketing is the digital tool with the best return on investment, by increasing brand awareness, by generating engagement, by reaching new target audiences, and by contributing to brand reputation. While the way it marks have measured the effectiveness of these strategies is through the interaction, views and traffic on their website.
On the other hand, Yves Saint Laurent chose to venture into the world of beauty in 1964 with the creation of his first perfume. Since then the brand founded by the French designer Saint Laurent, launched numerous fragrances and a wide variety of foundations and lipsticks. While Sephora was founded in France by Dominique Mandonnaud in 1970. Sephora works with different brands that offer a wide range of makeup, skin care, fragrance and hair care products, although Sephora also has its own brand. It is currently owned by Louis Vuitton Moët Hennessy and It has more than 1,900 stores in 29 countries around the world.. Other brands that collaborate with influencers They are Benefit, MAC, Chanel and Lancome.
At the moment, Cristiano Ronaldo and Kylie Jenner are among the influencers most coveted by major brandswhich come to pay a large figure to appear in their publications.
On the other hand, Instagram is recognized for the ease with which you can edit photos and videos, as well as for its wide variety of filters. In addition, it is compatible with other social networks such as Facebook, Twitter, Flickr and Tumblr. Most of Instagram users are concentrated in the United States, India and BrazilEven in 2018, this social network already had more than a billion active users monthly.