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As of today, YouTube Shorts registers, per month, more than 1.5 million users.
YouTube is one of the most used platforms, adding just over two billion users globally.
TikTok, competition from “Shorts”, already has more than a billion monthly active users.
The monetizations reach the “Shorts” of YouTube, the short video platform with which Google seeks to compete with TikTok and Instagram.
Today, in terms of social networks, are short videos, a trend that became popular thanks to the rise of TikTok as part of the effects of the pandemic,
Since the pandemic appeared, TikTok managed to position itself in the market and, today, is one of the most used social networks not only by users, but by content creators who, every day, grow their own audience and, therefore, their relevance in a context in which digitization continues to grow.
Given this panorama and taking into account the relevance that short video platforms are gaining, it is clear that no social network has wanted to stay and that is precisely what happened with YouTube, which, at the end of 2020, when the TikTok boom began to unleash a wave of content of all kinds, he launched “Shorts”, his own space for short videos.
The growth of “Shorts” has been such that, to date, registers, per month, more than 1.5 million users, becoming the social network that could be a real alternative in a context dominated by the Chinese site.
Now, over the years it has become known that TikTok’s main rival is Instagram, a platform owned by Meta that today remains one of the most used social networks globally, with nearly a million and average of registered users, according to what it discloses data report.
Amid Rise of Content Creators, “Shorts” Adds Monetization
Taking into account that, for years, there has been significant growth in terms of content creators, social networks have been adapting to a format that, in fact, leaves significant profits.
In this sense, TikTok and Instagram have become the platforms par excellence for influencersas revealed by the recent report The State of Influencer Marketing 2021which reveals that both social networks were those where the influencers generated higher income.
So, as part of a content strategy to continue competing in the market, YouTube issued a statement announcing that content creators will now be able to monetize in “Shorts.”
“We are proud to say that this is the first time real revenue sharing has been offered for short-form video on any platform at scale,” said Neal Mohan, chief product officer for YouTube.
According to what the social network reveals, Starting in 2023, Shorts-focused creators with at least 1,000 subscribers and over 10 million views viewsthey will be able to apply to the Partner Program in order to obtain 45 percent of the advertising revenue of their videos.
YouTube is not the only one doing it, because Meta, Mark Zuckerberg’s company, also decided to join this trend and has new monetization tools ready for Instagram and Facebook.
In this way, Meta welcomes its “Interoperable Subscriptions” feature, a tool that will allow creators to give their paying subscribers the possibility to have access to exclusive Facebook groups.
This means that creators will be able to receive payments from their subscribers from other platforms (or social networks) and that these, at the same time, access exclusive functions of Facebook.