- Index hide3 It is estimated that within three years there will be a community of 974 million “podesuchas” around the world.
YouTube Music is currently one of the platforms for streaming most popular music on the market.
Currently, 40 percent of users who listen to podcast in Mexico, 37 percent do it occasionally.
It is estimated that within three years there will be a community of 974 million “podesuchas” around the world.
YouTube Music has in mind to follow in the footsteps of Spotify and, now, the platform has announced the arrival of podcasts, one of the formats that, in recent years, has had noteworthy growth.
He boom due to audio content has been such that platforms such as Twitter, among others, have begun to reinvent themselves with the aim of offering said experience to their users premium (Twitter Blue), as announced a few months ago.
However, as with all audiovisual content, there are countries, regions or users that have their own preferences and podcasts are no exception, a format that, although not new, is gaining great relevance.
Taking into account the latest data from the macro survey Statista Global Consumer Surveyit is in countries like Brazil (49 percent), Sweden (45 percent) and Mexico (40 percent) where listening to podcasts is much more frequent.
On the other hand, countries like United States (29 percent), France (22 percent), China (22 percent), and South Korea (15 percent) They are the ones that register the least reproductions in terms of audio content, a fact that shows that, despite the great growth that the format is generating, it is necessary to conquer a significant audience.
On the other hand, information from the Global Entertainment & Media Outlook 2021–2025 study reveals that there is, In Mexico, there is a community of 22 million “podescuchas”, a figure that, by 2025, is estimated to reach 35 millionwhich is why the trend towards audio content, far from slowing down, will continue to grow.
In the midst of this scenario, 40 percent of users who listen podcast in Mexico, 37 percent listen occasionally, while frequent listeners are only 3 percent.
YouTube goes by Spotify; add podcasts to your platform
In other words, when we talk about podcasts, we are also talking about a format that, in a way, has treated users well, offering a company experience just as radio has done in all its years of existence.
Derived from this, it is not surprising that the different digital platforms decide to join this trend, and this is what was announced YouTube Music, platform streaming which will start adding podcasts to your content.
“Soon we will start including audio and video podcasts in Youtube music for users in the US, making podcasts more accessible and discoverable, and more regions to come. ANDThis will help podcasts that users already love on Youtubeare available everywhere you want to hear“a spokesman explained.
As of today, audio content has been transformed as the market demands it. Although it is true that the podcast format was born in 2004, today, without a doubt, it is a totally complex and diversified content, to the point that business podcasts already exist or as much more dynamic teaching initiatives.
LinkedIn even announced that it would have its own podcast creation centerbut with a business cut, very ad hoc with what the social network proposes.