Despite DC Studios’ hopes, Flash It is being a true nightmare, becoming a box office disappointment a few days after its premiere. After years of delays and problems with production, director changes and scandals involving its protagonist, the film was released on June 16. But it’s performing worse than Black Adamanother film from the studio that is considered a significant failure for superhero cinema.
just a few months ago, Flash it was considered one of the great productions for the summer of 2023. Today it seems to be a shadow of what DC Studios and Warner expected from the film in terms of box office collection. During its first weekend of release, it grossed $55 million in the United States and Canada, with some publications putting it at $61 million. Analysts’ expectations were between 68 to 85 million dollars.
With a budget of more than $200 million, making just $55 million in North American theaters during its release is an absolute disaster for Flash. But even more so when it’s less than the $67 million he got Black Adam in the same period of time. The hope of DC Studios and Warner Bros Discovery is that something similar to happens. Aquaman (2019), that the demand for the film is maintained over time until it reaches 1,140 million global dollars at the box office. Although it is true that those were other times.
James Gunn believes that Flash It is a great film, but the specialized critics do not agree
James Gunn, Creative Co-President of DC Studios and David Zaslav, president of Warner Bros. Discovery considering that Flash It is one of the best superhero movies ever made. But specialized criticism, including the one we have published in hypertextualyou do not agree.
Flash it’s a film that tries to cover things too much, with a real visual effects problem. A mess as has happened with many other DC productions.
To make things even more complicated, Flash comes to the big screen without a traditional promotional strategy where the protagonist is in charge of all the interviews. Ezra Miller has gone through dozens of personal problems, being accused of theft, disorderly conduct, harassment and violence. Although he recently apologized, and appeared at the world premiere, the damage is done, so much so that it seems to have affected the film in one way or another.
The disaster of Flash It’s not good news from DC, which is in dire need of a hit. This movie works like a reboot of the franchise. Perhaps James Gunn’s Superman movie will bring fresh air to a subgenre that seems to be pretty tired.