For a few weeks now, cazaproductos, experts in hauls and remnants of the novelties in supermarkets seek to take over the last release of the soccer player Cristiano Ronaldo: a water that is already in the stores.
The now striker for Al-Nassr has added to his business business portfolio (by the time his football career is over) a staple in the diet of anyone around the world, whatever gastronomy he adopts.
This liquid is also your favorite drinkaccording to the footballer himself and has shown throughout all his years of career.
Thus, to its portfolio of hotels, restaurants, gyms and hair clinics it has incorporated the product that it has baptized as ursu9: a pH9 alkaline and antioxidant natural mineral water, as the brand defines itself in its promotional networks.
“URSU is an inspiration for drink health and lifestyle. #UnaPHuerzaDeLaNaturaleza”, defends the company that, days after its launch, already has almost 350,000 followers on Instagram.
According to the labeling of the bottle, this water has the family business collaboration Ávila Mineral Waters, owned by the Portuguese Grupo Outeirinho. This company is, in fact, the manufacturer of the product.
More PH and low mineralization
Alkaline water is a version with a higher pH than tap water, which makes it alkaline, antioxidant and low mineralization water, with purported health benefits. However, this is an issue on which there is not enough scientific evidence and remains within the framework of hoaxes that surround water.
As explained by the company through the Ávila Auténtica producers’ association, of which it is a member, it is a water of extreme lightness. The pH scale ranges from 0 to 14, with 7 being the neutral point, where all values below 7 are considered acidic and values above 7 are considered alkaline.
Ursu9 is a water with a high alkaline content, pH 9, “a form of compensate the acidification of the organismhelping to recover the organic vitality and the sensation of well-being”, maintains the company.
The investment made in this product is 10 million euros, with which there have been 50 million units of bottled water in various formats ranging from 0.33 milliliters to five liters, apart from the possibility of buying it in boxes.
This water is found in supermarkets as diverse as Dia, Carrefour and English Court, in addition to being able to buy online at Amazon. Its price varies between 0.75 and 0.85 euros depending on each supermarket.
A spring of bears in Ávila
Ursu9 comes from a spring in a town located in the Sierra de Ávila, Bear, with less than 200 inhabitants. The name of this small town in its Latin root is the one that gives its name to the water, together with the number nine, which indicates the pH of the product.
The town is located in the region of La Moraña, located at the southern end of the sedimentary basin of the Duero River. According to Aguas Minerales de Ávila, history tells that in this mountainous area of the central system, they inhabited bear populationswho regularly traveled to this spring to drink from its crystal clear waters.
Over time, they were wiped out by man who settled on these lands in small villages. In fact, the last specimens of this species, in this area, date back about 400 years.
Of those last plantigrades, a hand remains stuck in the church of San Juan Bautista, in the city of Navacepeda, mummified by time and cold, an episode recounted by the Nobel Prize for Literature Ernest Hemingway in the novel For whom the Bell Tolls.
@franciscodietetica Testing Cristiano Ronaldo’s water 😅😱. #soccer #nutrition #diet #sports nutrition #loseweight #loseweight
♬ Same Cristiano Ronaldo Mc Grigo 22 – Remix – Mc Grigo 22
Now, apart from these historical ingredients, the fame of this product has been boosted by the international soccer player and his partner and Netflix signing, Georgina, who have contributed to a successful marketing operation that floods the networks with opinions of all kinds.
For example, a dietician and tiktokerhas explained having found Cristiano Ronaldo’s water and although he had been looking for the model with green colors (the one that appears in the promotional photographs), he finally bought the black and white version because apparently it is the most easy to find in stores.
URSU9 natural alkaline mineral water ph9 bottle 1.5 lt
The price of this water “does not reach not even a euro per bottle”, he celebrates, and before trying it on, he jokes that he hopes it will give him some power from the footballer, and ends the intervention with a montage in which the footballer appears giving a big “yes”.
Photos | @ursu9_official/Instagram.
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