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If there is something that we can recognize, it is that Bad Bunny knows how to take advantage of opportunities. This element is decisive in what we know today as mmusic marketing which is a specific form of strategic marketing.
On the other hand, speaking of streamingthe wearer of the Campbell Bower shirt has become popular thanks to the “Stranger Things” series.
However, the actor was seen wearing a garment by the famous singer Bad Bunny, giving the artist’s image a plus from Vecna fans.
Through a photograph that has already gone viral on social networks, you can see the actor who plays “Vecna”, Jamie Campbell Bower in season 4 of “Stranger Things” wear a shirt of the famous singer BadBunny. Which, unleashed a wave of elegios and hatred on the part of the fans and retractors of the singer.
However, the fact highlights the great popularity enjoyed by bad bunny as a brand.
The madness that has unleashed the singer bad bunny Throughout the world it has led him to be one of the most listened to artists on digital platforms and his fame has taken him to the cinema. In addition, the Puerto Rican is also one of the most followed personalities in TikTok where currently, with almost 24 million followers and an accumulated 224.8 million likes among all its contents, which registered millions of reproductions.
In the world of cinema his most recent appearance was “Bullet Train”where the famous singer shared a hilarious sequence with Brad Pitt.
But if there’s one thing we can recognize, it’s that bad bunny knows how to take advantage of opportunities. This element is decisive in what we know today as mmusic marketing which is a specific form of strategic marketing. This type of marketing It allows exploiting the strengths of the artist, making an appropriate choice of the market niche where he can expand his possibilities.
The music marketing It is widely used and has skyrocketed the image of current artists such as Rihanna, Beyonce, Jay-Z, The Weekend and Justin Bieber.
Since 2011, physical copies of music have slowly lost market share to streaming services.
And of course, the streaming plays a strong role, a report from the IFPI (via the BBC ) states that 443 million people now pay for a streaming music subscription. However, streaming revenue only grew 19.5 percent because some markets like Russia and India have lower prices.
Jamie Campbell Bower’s success as Vecna
And speaking of streamingthe wearer of the shirt Campbell Bower has become popular thanks to the series of “Stranger Things”. Such is its success now, which has enhanced the image of bad bunnywho was invited to “The Tonight Show Starring Jimmy Fallon.”
Campbell Bower talked about his success with “stranger things“ and many aspects of her character, including the make-up and THE preparation it took to bring Vecna to life. “It’s about 90 percent real”Campbell Bower said of the makeup, sharing that it takes about eight hours to apply, with a process that starts at 3 a.m. “I feel sorry for myself too”, he said after people gasped in the audience.
In this sense, his image, like that of bad bunny It has gone viral all over the world.
In accordance with the above, we cannot stop thinking about the role that merchandise has in the advertising strategy of a certain brand, or in this case, the image of an artist.
For many specialists marketing , brand merchandise o promotional products play a secondary role in events or promotional campaigns marketing and cWhen carefully selected, taking into account the brand as well as the item’s audience and use case, branded merchandise can play a very effective role in the image of an artist.