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NikeVuitton and Gucci are the three leading brands in clothing worldwide with the value of their names, according to “Apparel 50 2022”.
One aspect that has consolidated Puma in the retail market has been the innovation of its brand in various products.
A key element of communication between apparel brands is the experience they offer.
As well as Cougar opened a store in Mexico, the sports clothing has made new names such as Zara, which launched a sportswear division and thus marks a very important element in the segment, lifestyles are still marked by the comfort that was imposed in contingency with the use of tennis, clothing loose and fabrics with breathable or thermal technology.
Puma is today one of the most valuable brands in apparel, for a very simple reason, the opportunity that brands find: interaction through traditional means such as store openings and activations in them, as has happened with the appearance of Danna Paola or Jonathan dos Santos.
Before celebrities, figures
The study “Apparel 50 2022” deciphers the value of the most valuable brand in this segment, which is Nikereaching the 33 billion dollars; This brand is followed by Louis Vuitton, with a brand value of 23 thousand 426 million dollars.
Seeing two such different brands lead the list of most valuable firms in the clothing gives a very clear opportunity to the market of how luxury has been imposed together with the trends of comfort, as the leading brands in the segments for whom they are directed. On the one hand, the mass market, where Nike plays a key role, even with well-known sales concepts.or Nike Stylea store in South Korea that opened with a premium and casual segment.
“The Hongdae neighborhood has a strong relationship with the neighborhood sneaker and retail community. With the retail concept style, Nike helps broaden the openness of sports retail culture by continuing to blend physical and digital experiences,” explained the company when discussing the opening of this store.
In Mexico, on the other hand, the traditional activations returned and with this the closures driven by the health contingency, which canceled this formula of bringing artists such as Danna Paola or the soccer player Jonathan dos Santos, who attended the opening in Mitikah, where the Palacio de Hierro was recently inaugurated.
“We are very proud and happy to share with you one more achievement, one more store, which has meant a challenge but… what would PUMA be without them? (the store) was designed to offer a series of innovative technologies to give our consumers new experiences when visiting and buying. We are sure that more things are ahead and we can’t wait to share and celebrate them with all of you” he explained. mario olveraManaging Director of Cougar Mexico.
These types of actions have become an important benchmark for understanding the importance of the physical environment and how the traditional has been leveraged with elements that are increasingly rich in innovation.
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