While this alliance promises growth and greater diversity of courses, it is not without challenges. One of the main ones is the curation process, which is why Ubits chose to gradually introduce new content. The first 100 are already usable and 1,000 more will be added before the end of this month. By December, it is expected that the 5,000 contents will already be available.
Through podcasts, articles, case studies, short videos and thematic programs, managers and collaborators who train at Ubits will be able to acquire skills that are required in jobs today, and that have been transformed, according to the World Economic Forum (WEF), which indicates that the proportion of basic skills that will change by 2025 will be 40%. This means that 50% of all employees will need to be retrained.
Melo assures that his objective is to strengthen management content, as this is one of the fundamental competencies of senior management teams. Topics include leadership, strategic thinking, negotiation, talent acquisition, employee relations and finance, as well as soft skills such as motivation and coaching.
The contents will be available in English, Spanish and Portuguese and will also cover topics such as business and government relations, business ethics, finance, general management, human resources management, international business, marketing, negotiation, organizational behavior, sales, service management , social enterprises and strategy.
A relevant point is that the authors of these contents are Harvard research scholars, business leaders, speakers, best sellers, as well as public figures. Among them is Bill Gates, co-founder of Microsoft; Boris Johnson, Prime Minister of the United Kingdom; Jeff Bezos, founder of Amazon; Chris Anderson, founder of TED; Condoleeza Rice, former Secretary of State of the United States and Indra Nooy, former CEO of PepsiCo.
Attention to mental health is another key element in the strategy. After the pandemic, mental health problems have become more prominent, affecting the productivity and well-being of employees, so the edtech incorporated materials related to it in its catalog, recognizing the importance of addressing these problems in the environment. labor.
“According to the Pan American Health Organization, 20% to 70% of the population continues to suffer from depression and anxiety. That is why (mental health) has become a fundamental issue for companies and, therefore, for us too. Poor mental health makes it difficult to concentrate, which impacts performance and learning,” says Melo.
The paradigm shift
The Institute for the Future of Education at Tecnológico de Monterrey revealed that the online learning industry has experienced an increase of more than 900% in revenue since 2000. This growth is not a recent phenomenon, as interest in education Online was on the rise even before the pandemic arrived.
However, the global health crisis significantly accelerated this trend, as educational institutions, businesses and professionals sought online solutions for training, skills development and continuing education. This change in the way people access knowledge has led to a profound transformation in the education industry and established a new way in which we learn and develop.
According to Statista data, until 2022, practically all internet users in Mexico used the web for activities related to social networks, information and communication. But 83% of users connected to the internet to access educational and training content, which highlights the growing importance of online education in the country, as well as the growing offer of educational platforms.
To compete with other edtech companies such as Coursera, which recently reaffirmed its alliance with Google to launch 5,000 courses focused on the Hispanic population, Melo assures that Ubits is the only online learning platform that is exclusively dedicated to companies.
“Managers seek training to be increasingly connected to business objectives. In this case, specifically in the skills that a company requires to be successful. Therefore, we are moving towards a different measurement of results, beyond the number of courses taught and number of attendees,” he says.
“What we can do in the future is establish a benchmark of a company’s competencies before the deployment of training programs to then develop training plans that cover the existing gaps so that, at the end of the training period, a second round of evaluations can be carried out to determine the competencies developed and the return on their investment. “, Add.
Likewise, Ubits already makes it easier for companies to create their own corporate universities, even with their own logo, where they can upload their own content, such as onboarding, as well as the content offered by the educational hub.
Without a doubt, the online education industry is undergoing rapid evolution, with numerous platforms competing for the attention of companies and professionals looking to strengthen their skills and stay up-to-date in their respective fields.
For Ubits, the partnership with Harvard Business Publishing represents a competitive step forward, as its focus on business education and skills development continues to drive its growth and success in the online education market. “Our greatest interest is that everyone acquires the skills required in a world that has already changed,” concludes Melo.