Expansión seeks communication and creative agencies that have transformed industries, markets, products or distribution models to form part of Transforming Agencies 2023.
The call is open for agencies that during the last year launched at least THREE transformative projects.
The winning agencies will be published in the November 2023 issue of Expansión.
How to participate in Transformative Agencies
Bases:
- Ideas must be creative, transformative, innovative and original.
- PR, communication, creative, digital and media agencies participate.
- The projects will have to have been launched between June 2022 and June 2023 or have been in force at least 80% of the time during that period.
- Participation has no cost or link to the consumption or purchase of any Grupo Expansión product or service.
- The deadline to receive the information is the July 14 at 11:59 p.m.
Instructions:
- The agencies must answer the following questionnaire: (To download and edit the questionnaire you must follow the following path: In the top menu go to File > Download > Word).
- The questionnaire must be answered in its entirety.
- For the evaluation it is essential to have graphic material of each of the strategies. Otherwise, the agency will be disqualified. Ideally, you should share the video cases. If you do not have them, you can share photographs or other graphic material.
- Share the questionnaire (in pdf format) and graphic materials in the following ways.
Process:
Each campaign and strategy will be evaluated by a jury made up of several specialized and recognized people in the industry.
The Committee will evaluate campaigns and strategies based on the following criteria:
- Strategy
- Creativity
- Results
But in order to carry out a correct and robust evaluation, the jury will take into account the following criteria for the context:
- Strategic approach to the problem it addresses
- Innovation (understood not only as the technological part, but also as the disruption it entails for the industry)
- Idea
- Market context
If you have questions or comments, write to [email protected]