Tim Cook had talked for the first time over the metaverse and the future of Apple in this area in a regular call to investors after announcing the results of the fourth quarter of 2021. The CEO of Apple, in particular, has assured that “he sees a lot of potential” and that the company is “investing accordingly” .
“We are a company that is in the business of innovation. We are always exploring new and emerging technologies, and this is an area that is very interesting for us“, The head of the company has highlighted after an analyst asked him about the future of Apple in the metaverse. Cook has also mentioned the many applications that have been developed through the ARKit from the App Store. It highlights that there are currently 14,000 apps that “provide amazing augmented reality experiences.”
On the call, Cook also explained how Apple decides when to enter a new market. The CEO of the company highlights that they focus on those areas “which are at the intersection of hardware, software and services” and that some of them “have more than aroused” the interest of Apple and are “investing in them”. While you haven’t explicitly highlighted what areas these are about, these statements can apply just fine to the metaverse. However, he has also assured that “there is a lot of investment in things that are not yet on the market.”
Apple glasses are a step into the metaverse
Apple is reportedly developing virtual reality glasses with augmented reality features. A device that, without a doubt, is a small step into the metaverse. This also reflects the company’s guidelines when exploring new markets. Apple glasses seem to unify hardware, software and services, given that they are developed by the firm itself. They could also arrive with their own interface and independently of the iPhone, and would include platforms to make the most of areas such as games or multimedia content.
The company, however, seems to have a very different concept of the metaverse than the one proposed by Meta, offering the possibility of escaping to a virtual world only at specific moments, as highlighted Bloomberg. Meanwhile, Apple continues to break revenue records with a Q4 of 2021. A quarter that was driven by sales of the iPhone 13 and Macs, without neglecting the services and wearables division.