Library is the new tool announced for TikTok. It is a creative set that will allow you to use animated clips and images, with or without sounddirectly from the platform GIPHY. In this way, you can integrate new content into your TikTok videos.
This new feature also allows us to use high-quality content from large platforms. Among them we have HBO, ABC, Hulu, Xbox and The Roku Channel. You will be able to access this content using GIPHY Clips, a type of GIF with added audio.
According to a statement from GIPHY itself, Library is a feature that “unlocks a new category of entertainment content.” With it, they seek that users “comment, debate or make parodiesand allows more creators to participate or start their own trends,” the company said.
For its part, it is expected that this new GIPHY Library gradually reach all users during the next few weeks. Initially, Android device owners will be the first to receive it this week; while those using iOS should start receiving the new feature in the next one.
When we created the Clips library, people were already consuming more audio content. They were streaming shows on mobile and quickly moving to platforms like TikTok, where audio drives creativity.
This type of partnership has been our North Star since the beginning, as Clips are designed for people to view, use and share, and TikTok is a perfect platform for it.
Cam Smith, Vice President of Product at GIPHY
How to use GIPHY Clips in TikTok Library
GIPHY has offered a tutorial so you can know how to access your Clips even before releasing the function. You just have to follow a few simple steps to be able to use your favorite content in your videos.
Keep in mind that the functions that we are going to mention might not appear in your TikTok app. After all, it is something that is currently being integrated, and may not currently be available on your mobile device.
- Go into your TikTok app.
- Go to the recording screen.
- Here, locate yourself in the side toolbar. Tap the new icon Library which appears last.
- Once you’ve logged in, you can use the trending content from the home page. GIPHY also offers a search bar if you want to use something specific.
- Once you have chosen what you want, you can select the desired length and just go back to the camera screen to start recording with your new Clip.
The answer to a function that the public requested
Although it seems like a strange addition, the truth is that GIPHY Clips have a good future on TikTok. After all, users of the platform have been known to use all the tools the app has to offer. In this way, they have turned series like euphoria in a real success, so it is not surprising that HBO has also slipped into the GIPHY Clips.
Lydia Getachew, Director of Business Development at GIPHY, comments: “This is my favorite integration we’ve done with TikTok to date”. The executive believes that both companies have something in common, and that is to offer users a safe space to express themselves through “micro-entertainment”.