The television company Belén Esteban is well aware of the pull of her personal brand and has presented a new version of his gazpacho, this time with more international aspirations.
After publishing a cookbook in 2020, Belén Esteban’s recipeswith homemade dishes and her tricks to execute them, it was not until a year later that the collaborator of Save me he felt with the strength to launch his big culinary project: your brand of food.
This brand, Sabores de la Esteban, has gazpacho (the star) and salmorejo as flagships, but also other proposals such as chips and creams zucchini, vegetables and squash, sold in supermarkets such as Alcampo, Carrefour, El Corte Inglés, Dia, Hiper Dino and Hiper Usera, among others.
A passion since childhood
The controversial tertullian wants, with this food line, to share with his followers his “passion” for Spanish gastronomy. “Since I was little I liked to be with my grandmother Carmen and my mother Carmen in the kitchen between pots and pans”, explains Esteban, adding that in them he could see all the love, patience and dedication that went into creating each dish.
Well, now it is your turn to continue creating new culinary proposals, in this case a reversal of the product that works best: Traditional Gazpacho, made by the company Cool Vega Company.
This cold soup will now have a new format in tetra brik (until now it was only sold in a plastic bottle), and it can be found during every month of the yearwhile the fresh version will only continue to be available during the gazpacho season.
Despite maintaining 100% natural ingredients, such as tomato, cucumber, olive oil, onion, garlic, salt and vinegar, according to what has come out, this new version will have a most advantageous price.
This gazpacho will be without additives, without gluten and without added sugar. Like the products packaged in PET and RPET, the producing company makes this gazpacho with fresh vegetables received every day from proximity orchards and the highest quality.
bethlehem is back
Perhaps following the announcement of the end of program Save me and the possible end of her daily appearances on television, this gazpacho is announced with the slogan ‘Belén is back’ (Belén has returned), so that the star will continue to be present on the viewers’ horizon.
According to the brand, it will also be sold in Carrefour, Alcampo, El Corte Inglés, Hiper Usera and El Jamón. Its packaging has, like the fresh one, with the face of the princess of the people.
One of the advantages of the new format will be its durability, since it will remain in good condition up to three months if it has not been opened, yes, always keeping it in the refrigerator.
BELEN ESTEBAN: THE NUDE PRINCESS (ERIDE)
With these benefits, Esteban already has expansion plans that will allow it to take this emblematic Spanish product abroad, although these plans have yet to materialize.
Photos | @saboresdelaesteban_ and Cool Vega
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