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Netflix, like Disney Plus, is preparing to launch its subscription plan with ads, a strategy to continue leading the market of the streaming.
At the moment, Netflix remains the leading platform in the market with more than 200 million subscribers.
The first quarter of 2022 has been, for Netflix, one of the most complex after reporting a loss of 200 thousand users.
New information has been released about Netflix’s new subscription plan with ads and, apparently, not all is good news, because, somehow, users will not have the same treatment.
It is a fact that Netflix will launch its own subscription plan with ads, just as HBO Max has already done and as Disney Plus is also preparing.
The idea arises as a strategy to recover some of what it lost during the first quarter of this 2022, although, according to some estimates of the platform itself, the figure is expected to increase to two million lost subscribers for the second quarter of year.
Given this, everything indicates that it will be this year when the new Netflix subscription plan arriveswhich will contain ads in its content, but how will it affect users?
Let us remember that, for the second trimester, Netflix official information released the loss of 970 thousand subscribersa hard blow if we consider that other platforms such as HBO Max or Disney Plus are at a significant growth rate.
On the other hand, in the United States, we talk about Netflix losing popularity thanks, to a large extent, to the progress that platforms such as HBO Max, Disney Plus and Hulu have had in recent years.
According to a recent survey conducted by Whip AverageNetflix ranks fourth among the largest streaming providers in the United States for subscriber satisfaction.
This would be the plan with Netflix ads
The immediate future plans for the platform based in Los Gatos, California, are interesting with the possible arrival of its plan with announcements, about which several things have already been rumored.
According to what was announced a few months ago, advertising on Netflix will be pre roll Y post rollthat is, before and after each content. Of course, these are just rumours, but everything indicates that this would be the plan to follow, especially since a similar proposal had already been presented to directors of marketing and the advertising sector.
Now, information that comes from the hand of Steve Moser, a developer who has detected in the code of the Netflix iOS application, which mentions that, for this plan with ads, users will not be able to download any content to watch it in moments when they do not have internet connection. Similarly, it was revealed that not all content (series and movies) will not be available to users.
What about Disney Plus?
According to what he reported, a few months ago, The Wall Street Journal, Disney Plus ad-supported subscription plan will be severely limitedso they are only taken into account four minutes of commercials for every hour of content.
The competition, in that sense, offers more minutes of ads for every hour of content. To mention an example, Hulu has 7.4 minutes of commercials and Peacock has 5 minutes, while HBO Max offers less than 4 minutes for every hour.
This information, according to what The Wall Street Journal reports, has been revealed by the company itself, which also announced that preschool programming will not always have ads.
In the end, the decision lies with the consumer, but what is clear, on the one hand, is that the streaming is changing and so is the user, who is no longer willing to pay so much money.