- Index hide
Currently it is estimated that at least 4 out of 10 Internet users follow the brands they like.
Content consumption has been transformed in recent years, thanks largely to forced social distancing, caused by the current global health crisis, an aspect that forced the vast majority of sectors to transform their behavior from the base, placing social networks and digital platforms as the great trends of the new normality, an aspect that has forced specialists and experts in marketing and advertising to take new paths, so now you must know 10 trends for digital marketers, with which you can effectively impact the growing base of digital consumers.
10 trends for digital marketers
Among the major trends, entertainment streaming platforms, as well as those dedicated to food delivery or transportation, have positioned themselves as the favorites, demonstrating the importance of multimedia content within the new normality of consumption, Platforms like YouTube have reliably increased their user base in recent years, going from 20 percent to 30 percent, visualizations within this year, it has also been pointed out that at least 4 out of 10 Internet users follow the brands they like, through social networks. That is why knowing the following trends will allow you to improve your relationship with customers, as pointed out by Úrsula Rodríguez, Country Manager of Sun Media.
influencer marketing: Generating a productive relationship together with content creators allows us to advance to new audiences, and impact the growing digital community in a more organic way.
Website without Cookies: Getting rid of this strategy allows users to feel a greater degree of security, since the privacy of the community is protected when browsing.
Video as a marketing strategy: Since, at present, the great trend is audiovisual media, implementing video as a recurring strategy results in an effective marketing tool.
Marketing to people: This strategy is based on connecting directly with people, since consumption has become the cornerstone of the new normality, promoting the shopping experience over the transaction.
OTT Platforms: This strategy allows consuming television via streaming, without the need to watch it on traditional television, allowing access to content and programs that will be broadcast on different types of mobile devices such as smartphones, tablets, smart TVs, among others.
Automation: Process automation is also necessary in the world of marketing. Thanks to these tools, marketers and advertisers can count on greater independence from the team of programmers.
Artificial intelligence: Predicting trends is not the only way to anticipate customer tastes, since AI seeks to know the entities and anticipate solutions effectively, quickly and accurately.
The Metaverse: Anticipating the needs and solutions that this new world will offer is the great trend and the estimated step for the future of the network, accelerating the development of the preferences of the digital community.
Cybersecurity: Derived from the growth of the digital community, the risks within it have also increased, so now one of the main concerns of brands and users is the protection of personal information.
Mobile devices: The use of smartphones and tablets to browse the internet will continue to increase, so they will become essential in the new normality, due to the large number of tasks that they allow to perform.
Now:
Made Mexico in the shortlist of the Direct, Creative Data and PR categories for the Yankuik Anahuak Foundation
Complaint that a restaurant discriminates because of clothing: manager decides what is appropriate
The lies of the workers with their bosses can become labor fraud
He sends mail to his wife to let him know that he will be late; exposes dependency… on smartphones