Entrepreneurship in light of basketball
Julián Ríos is a 23-year-old Mexican, graduated in physical engineering at the Tecnológico de Monterrey. In 2016, he created the famous bra that allows detecting abnormalities linked to breast cancer, to avoid a late diagnosis of the disease.
It offers a more precise method than simply using your fingers to detect this condition. The invention led to four international patents, but the following two problems eventually arose.
“One is the cost; It is not easy to democratize in Latin America a product that could cost up to 10,000 dollars, and the second is that many times the patient uses it incorrectly, under conditions that are not allowed, given its nature as a home device (not laboratory). “, comments.
Consequently, two years ago Julián decided to found the Eva Center clinics, there were 15 in total, in Nuevo León, Puebla and Mexico City, where mammography and ultrasound services were offered under controlled conditions.
“And in the end there was a moment of discontent, because with the company we wanted to change the world of health and that is very difficult to do with only 15 clinics,” says Ríos.
Hence, he chose to channel his ideas to the field of software applied to medicine, which has the quality of working anywhere in the world, without the need for its own commercial space.
All this business journey Julián sums it up with a metaphor based on his favorite sport: basketball.
“12 months ago I felt that in the company we were three points down and we had a few seconds left to finish the game, but then the transition from Eva clinics to Eva PACS began; without a doubt, it was a story of resilience.”
Julián, who is inspired by the Chicago Bulls, especially in the time of Michael Jordan, when all the members of that team complemented each other with unparalleled virtuosity, feels as if he is very close to the playoffs, thanks to his commitment to digital medicine.
“However, I am aware that I play an infinite basketball game, because my goal is to positively impact society and create an organization that in 200 years will continue to have an influence on people’s health,” he concludes.