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Social networks such as Instagram and TikTok are, today, the platforms that generate the most income for the marketing virus and the influencer marketing.
In social networks circulates the profile of a user who, using his creativity, designed a lottery with the iconic “Chems”, the dog that went viral among Internet users.
Today, according to data from We Are Social and Hootsuite in their Digital 2022 reportthe number of users connected to the internet and social networks amounts to almost five billion, a growth of 6 percent compared to 2020, the year of the pandemic.
This, of course, has allowed for greater expansion and exposure for brands that are constantly seeking to reach the largest number of consumers.
In this context, a recent report developed by The State of Influencer Marketing 2021reveals that Instagram and TikTok were the social networks where the popular influencer marketing generated higher income, this being one of the strategies most used by the brand in an era where digitization is growing by leaps and bounds.
Now, not everything is influencer marketingwell, the marketing viral takes advantage of everything that, for one reason or another, generates a massive reaction among the digital communityalready in the form of GIFS, memes and other multimedia content.
For brands, it is a great moment to join the conversation, especially when it is the consumers themselves who increasingly like this type of initiative and, in addition, feel more identified with those brands that create connection through memes and other content, without being so “serious”, so to speak.
In that sense, according to what you mention Bunker DB, 45 percent of consumers consider that brands overwhelm them with content and stimuli of all kindswhich generates a negative thought towards them in more than 22 percent of potential consumers.
They create a lottery inspired by “Chems”
One of the most iconic memes of recent years is that of “Chems”, a puppy that went viral and has appeared in all kinds of multimedia content, so much so that, today, it is one of the most used by Internet users.
Now, one artist user went even further and, making use of his creativity, decided design a lottery inspired by “Chems”, with characters such as “El Chamtrín”, “El Diamblito”, “La Samdía”, “El Memlón”among others, such as the traditional game of chance.
Through your account Instagram, “La Orca”, as he calls himself on that social network, shows part of his workwhich, as if that were not enough, can only be paid with NFT and is sold through the Open Sea platform.
Undoubtedly, these types of initiatives tend to connect very well with users, which is why various brands also create their own strategies based on viral content or personalities.
Let’s remember the case of Bratz, a doll brand that created its figure of Kim Kardashian, which contains a “luxurious” Balenciaga look.
This only demonstrates the power and great reach that, today and for several years, social networks have not only in the daily lives of users.