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Luis Miguel is one of the most influential personalities in the music industry.
Studies such as the “COVID-19 Recovery Dashboard” have measured the challenges in the events industry.
Ticketmaster is one of the most controversial event ticketing companies in the entertainment market.
Luis Miguel cut with ticket master on his visit to Mexico, only that the ticket alternative ended up falling off in full pre-sale, so there is no doubt that the operation will improve in the process of liquidation of these tickets to see the famous artist.
The experience led the tickets to SuperBoletos, a company owned by Ricardo Salinaswhich shows us the challenges in organizing live events, as was evident in the study “COVID-19 Recovery Dashboard”where I know warns that the main challenge for 32 percent of those surveyed was being able to define prices for the new format of events that are registered.
With these cases at hand, we can only achieve a dimension of what is transcendent today, where the capacity of brands grows based on understanding the entertainment context that has been set.
Luis Miguel announced an important tour of various countries including Mexico and in the midst of controversy and criticism against ticket masterthe dominant ticket provider in the event industry in Mexico, the artist cut with the platform and one day after starting the pre-sale, his alternative fell.
People trying to buy tickets on Luis Miguel’s page: pic.twitter.com/uW5GJ4uYes
—Simpsonito (@SoySimpsonito) May 15, 2023
go to hell all those who buy tickets for Luis Miguel and then start to resell them pic.twitter.com/R2mTuxRBSo
– iliaaan 🫧 (@__iliaaan03__) May 15, 2023
The singer devised to offer the sale of tickets through his official website, which registers a fall, so when trying to enter the domain, search engines only show a blank web page.
The high demand of users to enter the site of louis miguely try to get pre-sale tickets for the “Luis Miguel Tour 2023”, marking a very important precedent of how valuable artists of yesteryear like this subject are.
This is also due to the fact that today the pre-sale of tickets began only for cardholders of Santander VIPto purchase one of the tickets for the concerts that he will offer in Mexico City, San Luis Potosí, Oaxaca, Puebla, Veracruz, Morelia, Monterrey and Guadalajara, in the last two months of 2023.
Despite the fact that many users were already connected in the famous virtual queue, which measures the number of users who are waiting and in turn, to get tickets for the singer, the page fell, so the alternative to Ticketmaster, with which tickets for the “Sol” concerts were no longer scheduled ended badly in pre-sale.
This case is similar to what happened at the end of 2022 with the Bad Bunny concert in Mexico City, where one of the most drastic phenomena in terms of entertainment took place, as we remember that the artist even unleashed a collective complaint in the Federal Consumer Attorney’s Office (Profeco) against the company, due to the fact that a significant number of attendees were victims of the cloning of their tickets, so when they wanted to enter said event they were detained by the organizers.
Both cases show how important the events industry has become today and how valuable it becomes in this market to have more and more characteristic elements at hand that are worth consuming.
With this in mind we can only understand what is valuable for the entertainment consumer and how this industry, in which event marketing is central, has an interesting experience to develop.
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