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The complaint that shows a wheelchair unable to access a Soriana store, forces brands to think of better operational solutions.
With a planning that limits the income, by betting on the apparent protection of shopping carts, the stores, as evidenced by a complaint on networks, leave wheelchairs without access.
Within Mexico, the poor design of a store is seen with bars like those denounced in Soriana or the collapse of part of a Zara store.
A complaint that was made on social networks of soriana these days, exhibited how a chain store installed bars in one of its entrances, with which it apparently prevents the theft of its shopping carts, but also the entry or exit of wheelchair, leaving people with different abilities without their right to consume.
The fact exhibits two very important points. The first is protection and security, with which stores should think about their commercial premises, giving priority to functionality, second is planning, in which contractors are the brands trusting their commercial premises?
A bad action implemented in Soriana
The installation of bars at the entrance of a soriana It has left the store in the worst situation, limiting access to people with different abilities, who have to enter it.
ara garcia uploaded her complaint to Soriana’s Twitter account, explaining that more training is urgently needed for the staff of the branch in Calzada Guadalupe, since it showed that those responsible for security refused to help a consumer, who asked for support to enter with the Wheelchairwhere he transported his son with different capacities.
After the refusal of the staff, García refers in her post, consumers prepared to support her by carrying the chair.
@TiendaSoriana They should train their staff, those “security” they have giving gel at the entrance and have better access for people with disabilities. The lady asked for help and nothing, he couldn’t, 2 women helped him lift the chair with his son #disability Suc.CalzGpe pic.twitter.com/iIB5O3Q8NK
– Ara Garcia (@minniara) April 27, 2022
bars in a store
The idea of obstructing the “entrance/exit” of a place with bars, which apparently prevent the theft of shopping carts, is an idea that those responsible for planning commercial installations cannot let become a shopping nightmare for the consumer and in a bad image for the brand, which keeps these occurrences due, possibly, to bad contractors, who forget basic principles of civil protection.
These experiences never cease to amaze and the most important thing about them is that they remind us that errors in the construction of physical stores occur in all kinds of categories.
Zara Mexico is a good example of this, when its store ended up becoming the focus of attention in a plaza in the north of the country, after part of the store collapsed due to poor construction.
A topic that has been a priority in this medium to report, is the security that physical stores must guarantee and meet the expectations that the consumer has of it, assuming that while making their purchases they are protected.
Whether for civil protection against unexpected incidents such as an earthquake, which motivates the evacuation of a store and therefore forces these places to have spaces designed to allow related protocols; As well as for developments well done at the hands of a professional contractor, everything must oblige to deliver projects with the guarantee that their ceilings will not crush the consumer while shopping in the store.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, for which Merca2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.