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TikTok and Twitch content creators will be more present than ever during the 2022 World Cup in Qatar.
Some analysts wonder if traditional media will be able to hold its own after the rise of new entertainment platforms.
Some companies like Disney and Amazon have opted to bring their entertainment to streaming platforms, forgetting the television networks.
The content creators of TikTok and Twitch are getting closer to Qatar 2022. Some are predicting that this could even be the year of streamers, reaching an all-time high in views.
It is true that it is the television stations that have broadcast rights, however, it cannot be denied that streamers are gaining more and more weight as communicators.
Streamers and content creators
The popularity of streamers continues to grow over time. This fact has allowed sponsorships to become increasingly interested in expanding their horizons. A clear example of this is the new agreement that Flink has already made with the Rainbow7 champions.
The professionalization of video games has completely transformed digital platforms, but not only that. Some of the youtubers who have begun to migrate to other social networks to continue performing live created, perhaps without knowing it, a new trend. This is changing every day the way we understand the media and the world of entertainment.
On the one hand, Facebook as a game streaming hub started in 2018being named FacebookGaming.
Facebook Gaming hit an all-time high during the third quarter of 2021, managing to generate more than 1.29 billion hours of streaming content in views in the period measured, compared to 1.18 billion hours viewed in the previous quarter. PUBG Mobile is the most popular video game on Facebookwith the largest audience in the last two years.
In sum, according to Statista, during the second quarter of 2021, Nam Blue was the most popular Facebook gaming channel worldwide with a total viewing time of 8.36 million hours. In the meantime, NexxuzHD took second place with 6.66 million hours viewing during the same period.
streamers in Spanish speaking as Ibai, El Rubius, Juan Guarnizo, Auronplay, Ari Gameplays and more have managed to position themselves as great references of what is possibly the new form of entertainment, with an audience of millions of people.
For this reason, many wonder if content creators will be able to displace the big television networks.
Qatar 2022, the TikTok and Twitch World Cup?; this is what the creators think
Every four years, one of the most important events in entertainment is the World Cup. The eyes of the world will focus on Qatar 2022 and, in the same way as in the Super Bowl or the Olympicsthe dispute over the audience will intensify, perhaps more than ever.
However, much has been questioned about entertainment on television. We even remember when the exclusive of Messi in PSG gave it to Ibai Llanos, “skipping” the traditional media.
And although there is no talk of a total decline, the fact that many companies are choosing to develop streaming platforms probably portends a bad future for television stations.
For example, for some countries like Mexico, the transmission rights of the UEFA Champions League belonged to hbo max.
Many content creators have already expressed their opinion on the matter:
@macafut Qatar 2022, the world of creators #ibai #pique #Kun Aguero #Chicharito #lacotorrisa #diegoruzzarin #soccer #televisa #tvazteca #espn #qatar2022 ♬ original sound – Maca
It is a fact that the presence of these content creators on television can attract a large audience. However, it is a fact that this strategy could expire if a way to innovate is not found.
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