4 years have been enough for Xiaomi in Europe to destroy the market. The company arrived in Spain at the end of 2017 and less than 4 years later it has established itself as a leader in Europe. Xiaomi just surpassed Samsung after doing the same with Apple a few weeks ago. If you have a Xiaomi mobile, you are one of the contributors to the milestone that the company has just achieved: It is already the manufacturer that sells the most mobile phones in Europe.
Xiaomi sells more than Samsung and Apple in Europe
A study by Strategy Analytics has just revealed that Xiaomi has sold 12.7 million mobile phones in the second quarter of 2021. This figure is a 67.1% higher than the same data from a year ago and it is above the figure achieved by Samsung, the leading company so far.
Samsung drops to second position with 12 million mobile phones sold, only 700,000 units less than Xiaomi. Still, he loses the top spot after years of comfortable leadership. Compared to the second quarter of 2020, the Korean company has lowered its market share by 7%.
The third is Apple, a company that Xiaomi already surpassed a few weeks ago according to another study. Its sales throughout Europe are 9.6 million and gains 15.7% compared to the same section as last year.
Close the list Oppo and realme with 2.8 and 1.9 million respectively. The best news for both companies is that they have increased a 180% and 1800% their sales compared to Q2 2020. Both may soon begin to put Apple in a compromise.
Xiaomi consolidates, for the first time, as the company that sells the most mobiles throughout Europe, a position that he will probably be able to maintain in the coming quarters and that we will see if Samsung is able to contest again.