Netflix has raised prices in many countries, and although Spain has been spared for the moment, it is not exempt from controversies. In a letter to its investors, the company confirms that will eliminate the basic plan permanently in Germany, Spain, Japan, Mexico, Australia and Brazil starting next week, but confirms that more countries will join the list.
The company does not stream does not hide its true intention behind this change: that the service becomes an attractive point in which other companies want to advertise. Another step towards the cable trend of the beginning of the century: ““Our immediate priority is to develop our advertising membership so that Netflix becomes an essential purchase for advertisers, which is key for advertising to become material for our business.”
In this sense, the loss is not much for users: The basic plan only allowed you to watch content in HD, although it included downloading content to a device. And most importantly: access to the complete catalog, something that the plan with ads does not have. Yes indeed, The company is going to move some of these functions to the plan with ads: will allow downloads and will begin to be offered within the operators’ packages.
Netflix will offer only three plans in Spain
With this change, users go from having four options to enjoy Netflix to only three. And with a good jump in price in each of them: The standard with ads for 5.49 euros per month, Standard for 12.99 euros (and 5.99 more for each extra user) and 17.99 for the premium plan to which we must add 5.99 euros more for each extra user:
Plan | Characteristics |
With ads €5.49/month | Includes ads, almost all movies and series are available and unlimited mobile games You can watch content on two compatible devices at the same time View in Full HD |
Standard €12.99/month | Unlimited movies, series and mobile games without ads You can watch content on two compatible devices at the same time View in Full HD Download content to two compatible devices at the same time Option to add an extra subscriber who does not live with you |
Premium €17.99/month | Unlimited movies, series and mobile games without ads You can watch content on four compatible devices at the same time View in Ultra HD Download content to six compatible devices at once Option to add up to two extra subscribers who do not live with you Netflix Spatial Audio |
The changes will be applicable from next weekand it is unknown what will happen to the current subscribers of the basic plan, although it is most likely that they will become part of the cheap plan with ads.