For now, the representatives of the industry see this first edition as an opportunity to attract those who have not been able to attend the rooms and resist the inflationary effects on their portfolios.
Ramón Esteves, CEO of CineDot, comments that on a Monday average sales of 400,000 tickets are recorded. “We don’t have a target, but if it can be duplicated it would be wonderful.”
As part of the films on display during ‘La fiesta del cine’, it will be re-released Spiderman: no way home, which has been the highest grossing film this year. The premieres of Vertigo, Lessons for Scoundrels, my sweet monster, the wild girl Y The Mafia Tailor.
A summer of blockbuster releases
Cinema chains are still feeling the aftermath of COVID-19 and this summer they will close with box office sales 30% below 2019 levels. “Now we are looking for attendance to rise and we are getting closer to 2019,” said Miguel. Rivera, from Cinepolis.
Summer releases like Jurassic World: Dominion Y Minions: A Villain Is Born, marked the beginning of the industry recovery during the opening weekend. While the first brought 4.9 million people to the cinema, the second had 4.8 million viewers, both of which exceeded the average number of attendees per premiere in 2019, which was 4.5 million, according to data from Canacine. A more recent case was Thor: love and thunderwhich had 5.3 million viewers.
Until last June 1, box office receipts totaled 5,447 million pesos, an amount that is close to 7,459 million for all of 2021. Last year, sales were equivalent to 39% of those generated in 2019, which amounted to 19,050 million pesos.