The board commented that due to the technological and connectivity revolution that is currently taking place, soccer has become a “digital and social experience”, which goes beyond television. Also, he highlighted the role of platforms such as social networks, which are positioned as democratizing tools for content generation, that is, now fans and even athletes can be commentators and create their own content.
“Proof of this is that Cristiano Ronaldo is the most followed soccer player on Instagram, with more than 470 million people paying attention to what he posts,” Escalante said.
meta fan fest
for all the fans
Marketing teams being encouraged to go all out on the fanfest pitch.
Edgar Silva Fuentes
for all the fans
Zhaira Franco, Country Marketing Manager, Meta during her participation in the Meta fan fest.
Edgar Silva Fuentes
for all the fans
Marco Casarín, general director of Meta for Mexico, during his welcome message.
Edgar Silva Fuentes
for all the fans
In the event called “For all fans”, Meta prepared various dynamics to demonstrate the potential of its platforms.
Edgar Silva Fuentes
for all the fans
Arturo Esquerra, Meta Mexico Marketing Science Manager, and Pablo Miranda, Meta Mexico Marketing Manager, highlighted the importance of tools dedicated to data measurement.
Edgar Silva Fuentes
for all the fans
Paola Escalante, director of the Creative Shop of Meta Mexico.
Edgar Silva Fuentes
for all the fans
The Meta fan fest was lived in a totally football atmosphere, highlighting the spirit and passion of the attending fans.
Edgar Silva Fuentes
for all the fans
Mary Carmen Albarrán, Strategic Partner Manager, Meta, talking with the special guest, Paola “Wera” Kuri.
Edgar Silva Fuentes
Get inspired, measure and record
In the second half, the lineup on stage featured Pablo Miranda, Meta Mexico Marketing Manager, and Arturo Esquerra, Meta Mexico Marketing Science Manager, who highlighted the importance of tools dedicated to data measurement.
Esquerra highlighted the multiple measurement tools available to Meta, which allow companies to make better decisions and thus achieve more effective messages that help position their brand.
He said that 47% of viewers intend to follow the World Cup through one of the Meta apps. 56% of them have a preference for videos, either through Facebook Watch, IGTV or through Reels.
Speaking of videos, Miranda pointed out that the opportunities come from the hand of the in-stream tool. She stressed that this platform allows companies to have better results in the positioning of the brand and its messages.