With the participation of company directors, leaders of national and international organizations, presidents of chambers and associations, as well as specialists in marketing and communication issues, the Unimind Network was launched yesterday, a project that brings together talents to promote the transformation of organizations.
The framework of the first Businees Day was the space to publicize the start of the Unimind Network, a global business network that brings together leading organizations in different specialties, which contribute their knowledge to generate comprehensive business solutions. It is made up of executives from renowned corporations such as Epilog, ATX Invest, Iota Impact, Kuantum, ODISSI, BURSAR, Alquimia Transforma, Adventa and Winn Innovation.
The event, which was held at the Santander Performing Arts Complex, opened with a welcome message by Alexandro Rodríguez Alvídrez, founder and director of Alquimia Transforma, a marketing, communication and business agency with 25 years of experience and It is positioned in the Top 5 of independent agencies nationwide.
“With collective intelligence, multidisciplinary minds, with an enriched vision, thinking together in an expanded way, with the same purpose in each organization, we can be unique in creating social, economic and environmental value,” said Rodríguez Alvídrez.
He added that the Unimind Network proposal is to add talents and experts in different disciplines, “that is why today we present proposals for commercial creativity solutions, technology trends, Big data and systemic thinking, all focused on empowering companies to respond to the current challenges”.
During this Business Day of Unimind Network, there was the participation as a stellar speaker of david kusumapresident of the World Design Organization (WDO), who addressed the topic “Designing for a better world”. Kusuma has been vice president of product management and innovation at Oregon Tool and was involved in the development of used items used by NASA on space stations.
Kusama stressed that the purposes of the design are to achieve a better quality of life, maximize opportunities through associations and work responsibly for sustainability.
Members of the firms that are part of the Unimind Network participated with various presentations, such as Raúl González Sánchez, founder and CEO of the Kuantum Consulting firm, who developed the topic “Commercial Effectiveness”.
For his part, Andrés Satizabal Posada spoke of “Future proof your business, Generative AI”, with 22 years of experience in market research, analysis and management consulting, is the founder of Iota Impact, an automated consulting company. He recommended training staff to adapt to new technologies and updating processes to make them faster and more effective.
Finally, Alejandro Arámburu Ramírez referred to “Data: the pillar in the evolution of business models”. He stressed the need to implement data analytics for business strategies in companies, because today 76 percent of companies around the world do not take advantage of the potential of data.
He mentioned Netflix, Amazon, Delta, Spotify and Amazon as some of the companies using data to meet and stay ahead of customer expectations.