Have you imagined making millennials fall in love with you through AI?
The so-called Generation Y represents a significant consumer force. According to statistics from Research and INEGI, there are close to 20 million people in this age group who are economically active in Mexico. This segment has generated new consumer trends that can be taken advantage of by companies to improve their sales, as long as the appropriate tools are used.
Catch millennials with AI
Below, we show you some to maximize results in your company:
Millennials and AI: Use artificial intelligence
Artificial intelligence is one of the most useful tools to reach millennials. Turning to intelligent CRM solutions is an excellent strategy to reach more and more young customers. For this, you can use a platform like Salesforce Data Cloud, brought to you by Expand, which manages to harmonize customer information so that you can have a general overview across all areas: sales, marketing, customer service and more.
Salesforce Data Cloud uses data from your consumers to discover audience segments in real time thanks to artificial intelligence, so it can help you get closer to the tastes of millennials with great precision, since being a population that provides a lot of information about your preferences, expands the possibilities that this software to analyze behavioral patterns that will help you make decisions in your company.
Understanding your audience, essential
You can always create ways to capture the attention of millennials when you understand what their preferences, values and behaviors are. According to Carla Pennano, vice dean of the Marketing Program at the Universidad del Pacífico, this generation is concerned about technology, social issues, the balance between work and personal life and the importance of experiences. You can use these themes to generate targeted marketing strategies, as well as make creative decisions in advertising matters.
Use data to your advantage
As we already mentioned, millennial users, being digital natives, constantly provide data about their consumption habits. Take advantage of what they say and communicate on social networks and different platforms to predict what they will buy and how they will do it. This is essential since Expand figures indicate that 58% of companies that make decisions based on data are more likely to exceed their business objectives than those that do not.
Not only sales products, offers experiences
It is no longer enough to just have a good product or service; Experiences have to be offered, ways in which millennial consumers feel part of a select group of people who have chosen to be part of an identity of which they can be proud. To do this, invest in an attractive design, but also in events and dynamics such as contests or trends on social networks. In addition, your website has to be easy to navigate, accessible and adapt to the needs of each of your clients.
Be sustainable
The millennial generation is committed to caring for the environment. Companies have to be socially responsible so that end consumers feel involved in helping the ecosystem or other social causes that are current issues. Seek to use renewable energy, recycled materials or support causes such as animal care or assistance to vulnerable groups.
All of these points will help you attract this young, economically active population. Remember that the tastes of generations are constantly changing, so you have to be prepared for new trends.
How would you approach millennials using AI and data?
Juan Manuel Gatica Commercial Director at Expand Latam México and in alliance with Salesforce.com, he supports companies to improve and accelerate their sales, after-sales and marketing operational processes. Dedicated to advising companies to expand their businesses with the best technology solutions available. He has more than 25 years in sales in the financial, insurance and IT sectors with extensive experience in managing sales channels, distribution, contracts and negotiation, business finance and HR. He specializes in developing teams highly trained in providing solutions for clients.