Worldwide, McDonald’s has more than 39,000 restaurants.
The fast food firm registers 13.6 thousand businesses in the US.
The “Happy Meals” was born in 1979, in Kansas City, United States.
Nostalgia is one of the best tools that brands are taking to continue positioning their name in today’s markets and consumers. This is the case of McDonald’s that announced that it will bring back its family of characters in a new “Happy Meals” or “Happy Meal” for adults that will include the brand’s most iconic toys.
McDonald’s is one of the most prominent and well-known brands in the world, so according to data of your annual reportthe fast service giant registration in 2020, the number of restaurants in the United States reached 13.6 thousand.
Likewise, the same report details that in Europe, France, including Monaco, ranked first, with almost 1,500 units. Meanwhile, China had the largest number of McDonald’s restaurants in the Asia Pacific and Middle East regions.
Without a doubt, the fast food brand is one of the most favorite by consumers, due to its history and iconic products that provides not only in food, but also in the experience it provides to children and adults.
The “Happy Meals” was born in 1979, in Kansas City, United States, where in its beginnings, this package included one of its famous hamburgers, friesa drink, cookies and a surprise gift, which usually consisted of a promotional item from the brand, aimed at children.
Later, the package menu was adapted for children, including smaller proportion foods and a toy. The design of the cardboard packaging, which we currently know as the Happy Meal, was inspired by cereal boxes that included a toy gift. The concept was created by the famous American publicist, Bob Bernstein.
Given this strategy, the boys are a key consumer for Arcos Dorados, owner of the McDonald’s franchise in Latin America. This region constitutes the largest global operation of the chain, a performance associated with the particular strong positioning that the brand has for the whole family.
McDonald’s will launch a Happy Meal full of nostalgia
Nostalgia is one of the emotions that many brands are currently using in their marketing strategies to win over new consumers, but especially to keep old ones falling in love.
Recently, it was revealed that McDonald’s will bring backor his family of characters in a new Happy Meal” for adults.
The offer arrives from October 3, where customers can request a “Cactus Plant Flea Market Box”: 10-piece Big Mac or Chicken McNuggets, with fries and a drink. The food is a collaboration between the streetwear brand and the fast food chain, which bets on nostalgia.
The firm explained that the food will be served in a box specially designed to recall the boxes of yesteryear that made many happy.
Iconic toys include redesigned versions of famous mascots from McDonald’s, like Grimace, Hamburglar and Birdie, plus a new one called Cactus Buddy.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s super-relevant to our adult fans,” said Tariq Hassan, McDonald’s office manager. marketing and McDonald’s USA customer experience in a statement.
They also mentioned that Cactus Plant Flea Market is a streetwear brand popularized by Kanye West and Pharrell in recent years. According to Complex, he describes his aesthetic as a “fluid and eccentric mix” mixed with “playful graphic imagery.”
Remember that McDonald’s has been successful with its collaborations with celebrities, to which it often attributes the increase in sales. Previous collaborations include BTS, J Balvin, and Travis Scott, with the latter being so popular that it sold out in stores.
The fast food brand is not the only one that this year has launched strategies around iconic products, as an example we have Nokia, which returned to the market with popular smartphones, adapted to new technologies and generations, such as the millennials and the centennials.
In conclusion, brands know that this is the best strategy to attract new users and retain existing ones, but they also seek to capitalize on the opportunity and at the same time correct the aspects in which they “had fallen short” in their old models.
Now read:
Bodega Aurrerá already sells McDonald’s: this is offered by Mama Lucha
Strategic change at the top of McDonald’s: new financial director
Burger King CM reacts to marriage proposal with McDonald’s