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A groundbreaking new report has predicted that the plant-based food market will top $162 billion in the next decade. A growing preference for sustainable and healthier foods is driving the movement.
Major plant-based meat and dairy brands such as Beyond Meat, Impossible Foods and Oatly are driving some of this growth.
McDonald’s has been working with the manufacturer of herbal products Beyond Meat to offer a plant-based option in 600 of its 13,800 US stores. USA The fast food chain has been measuring consumer demand since February.
However the trial came to an end as planned and McDonald’s has yet to announce any further plans to continue selling the vegetarian product.
BeyondMeat, the flagship company of vegetable meats in the world, is in a tailspin. This week it announced that it will lay off 4 percent of its workforce to cut costs in the face of falling revenues in a context in which its products are not convincing consumers and restaurants.
In the second quarter of this year, the company obtained revenues of 147 million dollars, which represents, in nominal terms, a fall of 1.6 percent compared to the same period of the previous year. And it made a net loss of $97.1 million.
McDonald’s
Undoubtedly, McDonald’s‘s is one of the main fast food chains in the world, where it presents and wins over its guests with various food menus which are often based on the typical tastes of the nations in which restaurants are registered. Worldwide, the American multinational has more than 39 thousand restaurants With a net result of more than four million dollars in 2020 and an estimated brand value of approximately 130 thousand, McDonald’s is the undisputed world leader in its sector.
In the United States alone, 45 million people visit a restaurant. McDonald’s each day, that is equivalent to 15 million Americans eating at McDonald’s per hour or 400 per second. Americans make an average of four trips to McDonald’ss each month, which is equivalent to billion customer visits each year.
How many jobs does McDonald’s have in the United States?
Most people don’t realize the impact it has McDonald’s in the economy and workforce.
- With more than 14,000 restaurants in more than 100 countries, nearly 3 million employees worldwide, and $27 billion in revenue, it’s no wonder why.
- In fact, McDonald’s provides about 2 percent of all private sector jobs in the United States, or 1 in 50 jobs.
In addition to its importance in the labor and economic sphere, the company has also stood out for its collaborations.
Nevertheless, is not the only company that has opted for a vegetarian menu, a few months ago starbucks incorporated a new product to the menu that it will offer to its clients for the summer season in the United States. Its about Impossible Breakfast Sandwicha sandwich that is aimed at a vegetarian public or who is looking for healthier alternatives for their breakfast, something that, as we mentioned above, is very popular these days.
In this sense, offering products made with meat substitutes has become an opportunity for fast food brands, which have managed to diversify into a category of consumers that appeals to healthier or less aggressive foods for your body (there are those who do not tolerate lactose).
In that, proposals have arisen from firms such as Beyond Meat in McDonald’s either Impossible Foodsto which giants such as Unilever have joined with their brand The Vegetarian Butcher, in the bet a market distinguished by customers concerned about the health and environmental impact of industrial animal husbandry.
In the case of McDonald’s, the Beyond Meat It wasn’t strictly vegan or vegetarian, as the burger turned out to be cheese and the burger was cooked on the same grill used for meat products.
However, while McPlant appears to be a flop in the US. In the US, Francis notes that it is most popular in the UK and Austria.
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