Krispy Kreme has a large presence in the United States, and Mexico is its second largest market.
McDonald’s had revenue of 23 billion dollars during 2021, according to official figures.
Brands use strategies of marketing As the co-branding to boost your sales.
Through a statement on the page Krispy Kreme and McDonald’s made their collaboration official, where they will put select donuts on sale in some fast food brand restaurants in the United States and this will be for a limited time.
This strategy of the two food franchises seeks to boost its sales and the donuts will be available while supplies last.
This alliance can be interpreted as a strategy of marketing which has the objective of positioning a product or service. One of the strategies most used by brands is co-brandingwhich is characterized by the collaboration of two companies to join efforts to promote an offerthis strategy allows for more sales opportunities, repercussion and recognition in the market.
This product or service offered by the brands that use this strategy is for a limited time and its main objective is for the brands to increase their profitability and position in the market.
Krispy Kreme currently operates in 31 countries, with the United States being the largest market. In 2021, had sales of more than one thousand three hundred and eighty million dollars, according to official figures; while in Mexico, it was possible to position itself during the pandemic, since they increased their distribution points to 411 in that same yearthey even began to have a presence in super markets and convenience stores such as OXXO.
Another important fact to consider is the sales that McDonald’s had during 2021, since according to official figures, had revenues of 23 billion dollarsThis represented a slight increase compared to the previous year, which had just over 19 billion dollars. It is worth saying that the brand has had a slight stagnation, since from 2009 to 2021 it has not managed to exceed 30 billion dollars.
Krispy Kreme at McDonald’s, an alliance to boost its sales
Through a statement published on both pages of the food companies, it was announced that Krispy Kreme donuts will be available in certain stores located in Kentucky, United States, for a short season and according to the statement, it is a small test collaboration scale.
“We’re excited to share some sweet news from our friends at McDonald’s®! We’re partnering with McDonald’s on a small-scale trial to offer three donuts, including our iconic Original Glazed® donut, at McDonald’s restaurants in and around Louisville, Ky..”
This is the first association of Krispy Kreme with McDonald’s, with the intention of offering its products in some of the 13,500 restaurants that the fast food chain has.
On the other hand, McDonald’s said in its statement that the donuts will be available all day at participating restaurants while supplies last. In addition, he mentioned that they are always looking to give their clients what they like the most and they usually carry out tests for future decisions.
“This small-scale trial will help us understand how offering new bakery items like Krispy Kreme could impact operations at our restaurants.”
This strategy and the declarations of both brands allow us to think about the search for strategies to boost their sales derived from economic crises, such as inflation, which have affected the pockets of customers, so they have lower incomes and as a consequence, translates into lower sales for companies or sales of cheaper products.
For this reason, brands resort to certain marketing strategies. marketing As the co-branding with the intention of improving the experience of the customer who likes to buy their products.
Other brands have implemented this strategy, as we revealed to you at Merca2.0, BioNTech and Pfizer joined forces to create a universal vaccine against Covid, which will probably help them reduce costs in the production of this drug, which is still very necessary to protect the population from possible mutations of the virus.
Implement strategies of marketing It is something that brands often do to boost their sales, if applied properly, it can make the difference between success or failure. We will have to wait how many benefits these two brands obtain and if their strategy is successful.
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