El Buen Fin represents an important sales peak for companies; However, it is often believed that only large companies can benefit this season. The reality is that this is an opportunity for all companies regardless of their size or sector, such is the case of microbusinesses.
The specialist adds that in the whirlwind of discounts and offers that Buen Fin brings, Microbusinesses find a golden opportunity to increase their sales and expand their customer base. But to capitalize on this event, it is crucial for small business owners to prepare strategies that not only attract consumers but also create memorable experiences.
El Buen Fin is the perfect time for microbusinesses to implement loyalty and collection programs, in addition to incentivizing purchases with points programs, coupons for future transactions or small gifts can encourage repeat purchases and attract new customers.
Take advantage of the Good End to grow your business
CONCANACO-SERVYTUR estimates that this year, Buen Fin will leave an economic impact of 141 billion pesos. Therefore, joining this peak is of great value for businesses, I share four tips to grow during this Good End:
1. Strategic planning
Before thinking about entering this peak sales season, it is essential to have solid strategic planning aligned with the objectives, needs and possibilities of the business. This includes having full availability of the most in-demand product or service, in addition to the opportunities that will be provided to customers.
2. Focus on the customer service experience
In microbusinesses, word-of-mouth recommendations are a powerful tool for growth, so providing exceptional service to customers, especially at this time, translates into a satisfied customer who can recommend and generate, without any additional investment, greater sales.
3. Cross-sell
Although unlike larger businesses, offering large discounts and promotions is not as viable, promoting cross-selling with personalized promotions is a way to have greater sales and give customers an incentive to buy more.
If we have products that sell well together in our business, such as in the case of bread, ham and cheese stores, offering a promotion where if you buy all three the total individual price of each one is reduced, it encourages the customer. to buy more products at a better price and the owner, instead of selling just one product, sells three.
4. Keep a detailed record in the Buen Fin
During the Good End, sales can increase significantly and accounting for transactions in detail will allow for monitoring both income and strategy, which in the future will allow for making much more informed decisions and taking greater and greater advantages during the sales peaks that occur. are on the market annually.
Ultimately, success during the Buen Fin will translate into a substantial boost for the continued growth and resilience of the microbusiness in today’s competitive market.
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