The South Korean tech giant, LG Electronics, announced that it has partnered with cloud-based technology platform Oorbit and Pixelynx, a company that builds an integrated ecosystem of music, games and Web3, to bring the metaverse directly into viewers’ living rooms.
Announced just in time for #CES2023we’re excited to announce that we have partnered with @LGElectronics to bring interoperable gaming and social experiences directly to your LG Smart TVs.
READ: https://t.co/nppJZe650B
— Oorbit (@OorbitOnline) January 4, 2023
Announced just in time for #CES2023, we’re excited to announce that we’ve partnered with @LGElectronics to bring interoperable gaming and social experiences directly to your LG smart TVs.
The collaboration is set to allow viewers to explore interconnected virtual worlds, concerts and AI multiplayer games through their LG TVs, making it easier for consumers to engage in the metaverse.
According to a Jan. 4 press release sent to Cointelegraph, users will be able to access “super high fidelity interconnected virtual worlds” and experiences including virtual concerts and AI-generated multiplayer games.
Pooya Koosha, co-founder and CTO of Oorbit, shared:
“Our proprietary technology is the connective tissue that binds virtual worlds together and makes it easy for developers and brands to bring their experiences to the metaverse. Scaling our technology to millions of LG TV customers is the next step in making the metaverse accessible to all.”
In December 2022, Cointelegraph reported that digital entertainment, blockchain, and gamification company Animoca Brands had obtained a majority stake in Pixelynx, based in Los Angeles.
In March 2022, LG Electronics also officially updated its business development goals to include cryptocurrency and blockchain-based software. A South Korean news platform reported that LG added two separate cryptocurrency-related goals during its annual general meeting: “the development and sale of blockchain-based software” and “the sale and brokerage of cryptocurrency.”
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