Index hide1 The metaverse is considered by many to be a fertile area of exploration that can carry out consolidated businesses and companies to new horizons, and some already shattered Mexican entrepreneurs.2 During 2021, the value of the metaverse as a whole was approximately US$500 million; however, its value is expected to increase fivefold by 2030.3 Against this background, Paris Hilton announced this week that her company, 11:11 Media, will bring her world into the immersive virtual gaming world of The Sandbox.
The metaverse is considered by many to be a fertile area of exploration that can carry out consolidated businesses and companies to new horizons, and some already shattered Mexican entrepreneurs.
During 2021, the value of the metaverse as a whole was approximately US$500 million; however, its value is expected to increase fivefold by 2030.
Against this background, Paris Hilton announced this week that her company, 11:11 Media, will bring her world into the immersive virtual gaming world of The Sandbox.
Paris Hilton announced this week that his company, 11:11 a.m. will bring its immersive world to the virtual gaming space of The Sandbox.
There, he will launch a “land”, where he will interact with his fans and sell digital products. The platform said Hilton “is planning social and community events like rooftop parties and glamorous social experiences at her virtual Malibu mansion,” with 11 versions of Hilton-inspired avatars.
The success of the metaverse
As many expect, the metaverse is destined to become one of the most profitable experiences in the world, exploiting by 2030 a value five times greater than it represents now in 2022. Given that, experts from Bloomberg Intelligence and The Confidential point out that the big technology companies who have begun to venture into the different metaverses will manage to boost the industry to unimaginable levels.
For its part, the same report Bloomberg Intelligence that, during 2021, the value of the said metaverse as a whole amounted to approximately US$500 million, however, its value is expected to increase fivefold by 2030.
Other study of BCG and Mordor Intelligenceestimates the global metaverse market size to sit around to 59 billion US dollars in 2021 and continue to grow until it touches the threshold of 300 billion in 2024.
The term “metaverse” came into the spotlight when Mark Zuckerberg changed the name of his company, Facebook, to Meta last year to reflect the brand’s renewed focus.
In fact, companies likeeither Playboy are already dabbling in the metaverse space, in this case the bunny brand has teamed up with the metaverse gaming platform The Sandbox to create a virtual version of the mansion Playboy called MetaMansion.
In this sense, Paris Hilton was found in an exclusive interview with CNBC Hilton said he wanted to run his own metaverse of Roblox to other platforms.
“Snoop Dogg lost his world there, which is unbelievable, and I was so emotional when I saw that,” she said. “I am very excited to bring the world of Paris everywhere; we are going to work with a couple more platforms”.
In The Sandbox will sell NFT inspired by Paris and will host virtual parties, but says this is just the beginning of what he hopes to build on.
“Right now, we’re primarily focusing on experiences and not monetization because that’s not the focus right now,” Hilton said. “But we’re going to be doing digital wearable devices and working with different brands and there are a lot of exciting projects that I can’t announce yet.”
sandbox, describes himself as a “decentralized virtual world” leader who is “part virtual real estate, part amusement park”, has 300 existing associations, such as Warner Music Group and video game maker Ubisoft along with other celebrities like Snoop Dogg and Steve Aoki along with brands like The Smurfs and Adidas.
Hilton started investing in cryptocurrencies in 2016, before the meteoric rise and fall of cryptocurrencies, and has been selling NFTs since last April. In fact, toBefore that market crashed more recently, last year he sold one for more than $1 million. It has also invested in a number of startups in the space, including genieswhich creates custom avatars and has secured investment from the former CEO of Disney, Bob Iger, animator and model Priyanka Chopra and other luminaries.
As we see, artists are looking for how to unite their real-world businesses with their digital businesses.