“Polarization has grown at brutal speeds in the last five years, and in this context even to remain silent is to take a position,” commented David González Natal, managing partner of the Northern Region of Llorente and Cuenca, communication agency, during the Expansión Summit 2023. and reputation, so it is considered that the key to transmitting a good image abroad is to understand, understand and work from the company’s values and to be brave to come out and talk about good practices always and not only when they are fashionable.
This, combined with a strategy of action and not reaction, allows companies to reduce dangers, “we come from a concept of polycrisis, but we must change to one of permacrisis, we live in times of uncertainty and we have to learn to live with that risk. We no longer have to wait, but we have to go out, move, change things,” he said.
Rocío Díaz, director of Human Resources at Microsoft Mexico, a technology company, explained during the table called Reputation: The new factor for profitability, that her company does seek to maintain this constant work in its responsibility for both social and environmental actions so that is projected to the outside in a positive way.
In your case, for example, in the environmental issue, the aim is to reduce the size of the data centers to help their carbon footprint disappear. The objective is that by 2050 the company will not only be zero emissions, but that everything that the company has contributed in its existence will be subtracted, “the plan involves deep commitment and declaration towards humanity, towards the outside,” he said. .
Claudia Camarena, director of Sustainability at Enel México, a sustainable energy company, adds that to have credibility abroad you must start with the interior, since the commitment of collaborators becomes essential so that reputation is not just a speech.