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The jewelry that launched the gold and diamond “Amlito” reminds us how important product design is.
Like the “Amlito”, we have seen gold products launched by great political personalities, as happened with Donald Trump.
Politics is either loved or hated and studies such as “Eleições e Influência 2022” explain what happens when you react negatively.
A jeweler’s threw a “amlite” of gold and diamonds with a cost of about 100 thousand pesos and the action generated criticism, but it also demonstrated the value of a product when it manages to conquer for what it symbolizes.
Politicians are dual figures who love or hate each other, as revealed by a study titled “Eleições e Influência 2022”, where he realizes why influencers avoid politicians. A majority of 76 percent said it’s because political issues don’t resonate with what they believe, and 27 percent said they didn’t know how to communicate them.
luxurious amlite
An “Amlito” that shows off gold encrusted with diamonds is the latest in the political promotion of personal brands and was carried out by a jewelry store called HH Jewelerswhich undoubtedly establishes an important precedent of how brands manage to stand out in the market, with actions that end up going viral.
The case of “Amlito” has been revealed by influencers such as María Scherer, where the woman acknowledges that the piece with the caricatured figure of President Andrés Manuel López Obrador has a value of 100,000 pesos. The piece is controversial, because it was launched after legislation was passed against the use of stuffed animals of this type, for electoral reasons.
Some users shared their reactions in response and said they were surprised that there is a market for these activations, considering that he is the most important political figure in recent times.
Comments also emerged, mostly negative, questioning the value of the piece against the austerity policy that the president has promoted at the federal level, as well as those who criticize the cost of the piece compared to the reputation the president has.
“Look in the style of the 4T with this 13cm 14k pendant!”, cites the copy with which the jewelry store has begun to promote the piece in which the president is seen looking completely in 14 karat gold wearing a pair of emeralds as eyes huge, diamond-encrusted teeth; and the presidential sash that bears the colors of the Mexican flag with what appear to be emeralds that allude to green, diamonds to white, and rubies to red.
The publication also adds more than four thousand likes and more than 300 comments, most of them negative, criticizing the austerity with which the president has handled himself.
This is not the first time that the image of a politician ends up becoming a piece of jewelry or alluding to the use of decorative pieces. We saw an excellent example to prove this when the then candidate for the presidency of the United States, Donald Trump, He launched as part of the campaign merchandising, 14-carat gold spheres that were pieces alluding to the famous red cap worn by the Republican that read: “Make America Great Again” at a price of 149 dollars, that is, close to three thousand pesos.
Politicians are personal brands with great influence and determine very important exercises for consumers, when they manage to turn the image they promote in the market into an interesting product.