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starbucks It is one of the most valuable brands in the fast food retailaccording to Statista in estimates exclusively for its subscribers.
The action of starbucks reminds us of studies like one conducted by Segmantawhere he reveals what motivates him to go to a fast food.
starbucks plays a key role in selling fast foodthanks to its specialty in drinks.
starbucks charged an unusual tip to customers and the fact went viral on social networks, showing us how important it is for the consumer of a store starbucks or any other entity retailbeing valued.
This assessment demanded by the consumer is based on consistency and it is the experience that in areas such as fast foodfor which he makes purchases in this segment.
Segmanta drove a study And the main reason for 71 percent of those surveyed for which they make a purchase is that it is convenient. 37 percent acknowledge that it is because the food tastes good and 33 percent say it is because they can pay for it.
A “high” tip
starbucks charged about 94,000 pesos (five thousand dollars) from a couple who went to a branch in Tulsa, Oklahoma for two coffees, thereby revealing how important it is to review the ticket purchase after carrying out the acquisition of a product or service.
Cash less is great! What can go wrong?… Starbucks, 2 cups of coffee, NO TIP, no receipt put into the machine!… OOPS! COMPUTING ERROR!… 30/40 phone calls later and 2 useless checks sent to him… I’LL KEEP MY CASH, THANK YOU! pic.twitter.com/AqMoHiZblq
— Bob Souza (@ghsrrbob1954) February 8, 2023
The couple announced in local media that in addition to taking thousands of dollars in tips that they obviously did not authorize, starbucks He has not returned the charge that left his bank plastic without funds.
In confession to a local media outlet that interviewed them to find out details of the peculiar story, they revealed that they have contacted the brand’s customer service on multiple occasions, where after long attempts they managed to get them to promise to send the checks. , which, as we anticipated, could not be collected since they did not have funds.
By checking the charge they got for their purchase and how relevant it is to review the ticket of purchase whenever the acquisition of a product or service is carried out, it can be seen that they ordered an American coffee venti for three dollars and 95 cents and a caramel frappuccino size venti of five dollars and 95 cents, as well as the charge of an extra shot of coffee for one dollar.
What they did not realize is that they were charged a tip of four thousand 444 dollars, just over 75 thousand pesos.
This interesting action is proof of how important it is for consumers to have resources that help assess their purchasing power and for the brand, the guarantee of carrying out operations that add value to the consumer’s shopping experience.
Pay for a service like a coffee starbucks contrasts with business models such as the one that has become popular in Mexico with Andatti, after the famous coffee brand that is sold in Oxxo launched its own point of sale and is now sold in a nascent store format drive thruwhere visitors can order their drinks both on board a car and with the help of a screen as well as in the store.
There is no mistake in the way of operating with the new points of sale that are beginning to open in fast food retailwhere the characteristics of consumption account for the profile of users who are beginning to define themselves in this segment.