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Worldwide, there have been 545 million cases of Covid-19 and more than six million deaths since the start of the pandemic.
In Mexico, according to official figures, there are already 5.99 million positive cases and more than 600 thousand deaths from the SARS-COV2 virus.
As part of a strategy to encourage vaccination against Covid-19 in infants, “Elmo”, from Plaza Sésamo, received its first dose.
In the middle of 2022, the reality with Covid-19 has changed considerably. Although it is true that the figures for 2020 are no longer used, it is also true that a new wave of infections is currently being experienced in various parts of the world, including Mexico.
Today in our country There are already 5.99 million confirmed cases since the start of the pandemic, of which, according to official figures, 326 thousand deaths have been registered. Likewise, in the last 24 hours, 5,883 new cases were confirmed, being the tenth consecutive week in which increases are reported in the country.
In this context, it should be noted that according to official informationin Mexico 209 million doses have been administered, of which 79.9 million belong to a complete vaccination scheme.
Sesame Street promotes vaccination against Covid-19 by inoculating “Elmo”
A few days ago, the implementation of the Vaccination day against Covid-19 for infants from 5 to 12 years of agea fact that is already happening in various states of the Mexican Republic, including Mexico City.
Given this, as part of a social strategy to promote and encourage infants to be vaccinated, Sesame Street, the iconic program aimed at children, shared on its social networks the story of how “Elmo”one of his most recognized characters, received his first dose against the disease.
“It’s okay to have questions about COVID-19 vaccines in children! Elmo’s dad Louie talked to his pediatrician and learned that getting him vaccinated is the best way to keep him and all his neighbors safe and healthy,” Sesame Street wrote.
This is not the first time that the iconic program has carried out a strategy in order to encourage vaccination among people. In November of last year, another of its most recognized characters, “Big Bird” was part of an initiative to call on the population to receive their respective doses against Covid and, with this, continue to avoid the increase of more positive cases.
“I received the COVID-19 vaccine today! My wing feels a bit sore, but she will give my body an extra protection boost that will keep me and others healthy,” reads a post, on Twitter, of the character,
I got the COVID-19 vaccine today! My wing is feeling a little sore, but it’ll give my body an extra protective boost that keeps me and others healthy.
Ms. @EricaRHill even said I’ve been getting vaccines since I was a little bird. I had no idea!
— Big Bird (@BigBird) November 6, 2021
The campaigns that Covid-19 left us
Since the start of the pandemic, in March 2020, there has been great uncertainty regarding the virus and, above all, the drug to control the disease.
Resistance against the vaccination process occurred in various parts of the world and, from various trenches, a large community was against receiving their respective doses.
In this way, the industries began to develop strategies to make a call to the global society in order to encourage it to participate in the different vaccination processes.
In that sense, advertising was one of the windows through which they made themselves known, in a more creative way, how the effects of the pandemic are experienced from different perspectives.
This is how brands of the stature of IKEA, Coca-Cola, Tous, Uber, among others, created advertising spots to promote care among people in a context of Covid-19.
In times of health emergency and, above all, of a new wave of infections, it is necessary to call on society to implement its own measures to protect itself and continue to prevent more cases of a disease that, as we have seen, it is highly unpredictable.