The iPhone 14 Plus is not doing well in terms of sales. A new report indicates that Apple is holding back on component purchasing to manufacture this specific model. This is what the analyst Ross Young comments to his Super Followers in Twitter.
We are at the time when Apple, after analyzing how the market received its latest devices, begins to make strategic decisions in the production chain. Unfortunately, the iPhone 14 Plus numbers have led them to decrease drastically purchasing components to produce it.
In the report, Ross Young breaks down the purchase of screens for each of the models of the iPhone 14 family. It was during November that panel orders for the iPhone 14 Plus dropped significantly, before coming to a complete halt in December and January. In February, a rebound in the purchase of screens for this model is expected, but radically less than what was seen in months prior to December.
On the other hand, the iPhone 14 Pro and 14 Pro Max 75% of the shipments made during December are taken, while the Plus model shows a figure of less than 5%. It is expected that, for the Pro range, this figure will reach 80% by the end of February. From then on, the rest of the iPhone 14 family should see a decline in this area, even less than the iPhone 13.
Yes indeed, the fall of the iPhone 14 Plus is not something exclusive to this model. Apple has published its results for the first fiscal quarter (Q1 2023), and has revealed a bitter outlook. During this period, the company experienced a drop in sales of different products. That of the iPhone decreased by 8% compared to Q1 2022. Obviously, the report includes all models.
Apple fails in its strategy with the iPhone 14 Plus
The iPhone 14 Plus was expected to arrive to remedy the mistakes made by Apple in the launch of its mini models. However, it seems that it has been the opposite. Nevertheless, those of Cupertino have chosen a risky betand now we are seeing the results.
While the iPhone 14 Plus is not a bad device, it has few characteristics that play in its favor. It is a more expensive version and does not offer additional innovations beyond increasing its dimensions. Despite its flaws, the iPhone 13 mini had several benefits; among them, a lower price that made it appetizing for those who wanted to enter the Apple ecosystem without emptying their wallets. Its reduced size, in addition, was still ideal for some people.
The good news for the iPhone 14 Plus is that, despite its sales performance, we are not nearing the end. After all, Apple sells millions of devicesso even a failure could still be profitable for the company.
At the moment, everything indicates that the iPhone 15 family It will also have a Plus model. Will Apple make it profitable? We’ll see. After all, the mini versions also saw two iterations before disappearing.
