Instagram Threads, Meta’s alternative to Twitter, It has already exceeded 100 million users after five days from its launch, he affirms The Verge. Mark Zuckerberg, CEO of the company, has confirmed that the app, which is currently not available in Europe, has “far exceeded expectations” after reaching 70 million users on July 8.
It is a success that started from scratch, as revealed by Zuckerberg himself in a post on Threads. The CEO of Meta confirmed that the app reached 2 million users “in the first two hours” of its release. In 5 hours, 10 million users were reached and 30 million in the first 24 hours.
Threads, in fact, has reached the number of users that ChatGPT reached after two months of its launch; Until now, the platform that had collected the most users in such a short time. Instagram reached 100 million users just over two years after it was officially launched.
Instagram Threads, yes, play with advantage for several reasons. One of them is the anger of many users due to the strange measures that Elon Musk is applying on Twitter, such as the temporary limitation when viewing tweets or the elimination of Circles, an alternative to the best friends on Instagram. Meta’s new social network also offers great ease when registering through Instagram, which is why many users of the app are migrating quickly.
Threads breaks a new record as Twitter loses more and more users
Beyond Threads, and according to Matthew PrinceCEO of Cloudflare, an analytics company, Twitter is losing more and more users. The social network owned by Elon Musk has not managed to raise its head despite attempts to attract users with payment verification or the rest of Twitter Blue’s exclusive features.
It remains to be seen, however, how Threads traffic progresses in the coming months, as it would not be surprising if the new social network followed a path similar to that of BeReal. The famous app that arrived as a more “real” alternative to Instagram, had a boost in users and downloads during the first months of 2023 that deflated throughout the year. In fact, the app only accumulated millions of downloads, but not as many unique users as other social networks.