With a toast to the cry of “Long Live MasterChef” the eternal chefs of the contest, Pepe Rodríguez, Samantha Vallejo-Nágera and Jordi Cruz, have inaugurated the first program of its tenth season. They are all smiles, but deep down they know that perhaps the time has come to return fully to their restaurants.
Although it may not seem like it, talentwhich has been the goose that lays golden eggs of Spanish Television, faces this year its litmus test.
The dynamics of the program, increasingly closer to the reality showis being strongly questioned: especially after the suicide of Veronica Forque, who took his own life after going through the contest. She doesn’t let up either. constant controversy about how the show generates revenue on a network that by law cannot advertise. But as long as the Board of Directors of RTVE does not take action on the matter, no one in the public entity is going to lift a finger to put an end to a program that still very profitable. Ultimately, its continuity will depend on audience data. But here too there are doubts.
The MasterChef 8 edition ended with an average of 22.8% of Compartir and 2,910,000 viewers, becoming the most viewed edition in terms of screen share, and thus breaking the losing audience streak that the program has had since its highly successful premiere. But in the last edition, the ninth, the audience deflated againwith an average linear audience of 1,643,000 viewers and 15.1%.
The figures, yes, amount to 2,214,000 viewers and 18.5% audience share add the deferred audience. As the program ends so late, the viewers end up looking for it elsewhere, and this is already going well for RTVE to fill out the grid on Saturday and promote their streaming serviceRTVE Play.
More of the same
The first MasterChef program, released last night, has followed exactly the same pattern than in previous years.
There is no doubt that one of the reasons for the competition’s success has been the casting. And this has only gotten better: so many people show up that the production company doesn’t seem to have any major problems finding someone. all kinds of characters that ensure the show. Many of these people could enter a Visual Basic programming contest and it would still be hilarious. What the hell, it would be more fun! The surprise lies only in seeing how some contestants interact who are each one of his father and his mother. And for this we already have Telecinco.
If someone expected something new in the contest, they can forget about it. Everything remains the same, with his characters somewhere between the dramatic and the histrionic, his outdoor tests and his mystery boxes. If what you are looking for is to learn how to cook something, it is better to go to YouTube.
There is no doubt that Spanish gastronomy has much to thank MasterChef for. The program has ensured that the great Spanish chefs had their moments of glory in prime time for ten years and has inoculated the kitchen bug in a whole generation of viewers. But perhaps the time has come to close the blind and start thinking about the reunion tour.
get to meet a decade on television It is within the reach of very few, but nothing is eternal. Will this be the last season of the contest? The audience will decide. I admit it, I got tired years ago.
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