Gold, silver and bronze in the podium of the best supermarkets in Spain for Hipercor, El Corte Inglés and Aldi according to the OCU, where they dump the results of an extensive survey among users in the Compra Maestra magazine.
According to the Organization of Consumers and Users, aspects as diverse as opening hours, spaciousness, cleanliness of the establishment are valued, but also more concepts directly related as satisfaction with prices and proximityeven with discounts.
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After gathering responses from 5,415 peoplethe OCU also obtains certain answers that may not surprise the buyer, assuring that the majority of those surveyed buy bread in bakeries and bakeries, also preferring to buy fresh fish in the markets.
When it comes to meeting these evaluative criteria, the assortment of products also has a differential role, where El Corte Inglés, Hipercor and Esclat (a regional chain in Catalonia), putting establishments like Mercadona in last place, which, however, stands out in the variety of own-brand products.
Curiously, they are Esclat (together with Bon Preu and Plusfresc) the supermarket chains most appreciated by customers, but in all three cases they are establishments that are only found in Catalonia. For this reason, the ranking at the state level is dominated by Hipercor, El Corte Inglés and Aldi, while the caboose is occupied by Condis and La Plaza de Dia, which are the least valued by those surveyed, although they still approve.
It is also paradigmatic that a chain like Costco, which is only present in four locations (Las Rozas and Getafe, in Madrid; Seville, and Sestao in Biscay) also have a high level of evaluation by its users.
Based on certain most relevant parametersthe OCU ranking has rewarded these chains for having wide assortments, for having a better quality of fresh products (where Dia Market fails), for price (where Costco, Bonarea and Lidl win) or for the waiting time in box, suspending Hiperdino, Alcampo and Lidl.
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The analysis also takes a look at the evaluations of the super online, used by one in four users, where the most satisfied have been those who buy at Consum, Hipercor and Gadis. In this sense, what users value most are punctuality and accuracy of deliveries, while delivery time or ease of navigation matter less and have more modest scores.
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The OCU survey also reveals that most of those surveyed (92%) continue to buy bread in bakeries and bakeries, while fishmongers and markets are also a recurring option for a large majority (84%) when looking for fish. fresh.