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It is estimated that despite the recession, cosmetics sales in the United States continued to increase.
Although for more than a century, production has been controlled by a handful of multinational conglomerates. The long-standing legacies (L’Oréal, Unilever, Procter & Gamble and Estée Lauder Companies) now the makeup launched by artitsas without the best sellers.
In the case of Harry Styles, the artist added two new skin and body products to the line Pleasing with Hot Holiday Release, with which it ventures into the world of skincare.
Harry Styles has launched a new micro-collection of beauty and skin care which follows the same structure as previous releases. The heart of this collection; Hot Holiday It is based on four new nail polish shades and two new products for the skin and body, which marks the cantane’s incursion into skincare.
However, why are more and more artists entering the beauty industry?
How big is the beauty industry? From $483 million in 2020 to $511 million in 2021, and with a compound annual growth rate of 4.75 percent worldwide, it is projected to exceed $716 million by 2025 and $784 million by dollars by 2027.
So it’s no surprise that several artists who are known for singing have their own brand of beauty. In addition, entrepreneurs are rushing to greet a new wave of consumers seeking new standards and niche products. So the industry has been forming collaborations with artists launching private label alternatives.
In this regard, it is worth mentioning that skin care, as a market segment, is growing faster than any other part of the beauty industry. sales of skin care products grew 13 percent last year in the United States, while makeup grew by just 1 percent in the same period. Online beauty retailers grew 24 percent in that time, with skin care leading the way. Net-a-Porter’s best-selling category in its beauty department is skin care, and it grew 40 percent year over year.
Although for more than a century, production has been controlled by a handful of multinational conglomerates. The long-standing legacies (L’Oréal, Unilever, Procter & Gamble and Estée Lauder Companies) accounted for a whopping 81.7 percent of global revenue in 2019. However, Huda Beauty, Kylie Jenner, Natasha Denona, Selena Goméz, Lady Gaga, Rihanna or Kat Von D are the cosmetics that Now they star in the top of the best sellers.
In addition, many of the artists are betting on inclusivity as Rihanna’s Fenty, which offers a product catalog featuring foundations in 40 innovative shades. People of color feature prominently in its marketing campaigns, and every part of Fenty’s business strategy stems from a singular mission, “Beauty for all”.
It is estimated that despite the recession, cosmetics sales in the United States continued to increase.
In the case of Harry Styles, the artist added two new skin and body products to the line Pleasing with Hot Holiday Release, with which it ventures into the world of skincare.
The collection Pleasing Hot Holidays officially launches on July 19, with limited edition merchandise launching on July 26 via the pleaseng. The collection will also be available in caravan pop-up shops HotHoliday.
The growth of skincare can be attributed to its unique position among a variety of trends: growing desire for products that promote health and personal care but are promoted by the artists people follow, increased interest in the power of regimens and routines and the ability of social media to empower and inform consumers faster.