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In Babo’s video, some grafts in his reproductive system became popular, generating an important conversation in networks, which is compared to what happened with the Vuitton design.
Louis Vuitton It is one of the most valuable brands in luxury apparel.
The importance of design was learned not only by Vuitton, but also by brands from the retail of the level of Tropicana.
Louis Vuitton launched a design and the context, timing and design seem not to be the right one for the product to stand out on the networks, where it starred in a viral video when compared to a trend that unleashed a video clip by an artist known as babo.
This case, as well as an example of what happened to Tropicana shows how important design is and the value that the consumer places on a good creative execution, which when it succeeds, becomes the best selling resource, but when it fails, in a resounding fall in the market, where the consumer demands experiences unique.
Vuitton’s unexpected pearls
The recent collaboration of Louis Vuitton with Yayoi Kusama has found a series of products, among which a Capucine bag stands out, which reaches prices of up to more than 220 thousand pesos and is shown by a woman who discovers it in a silver version, with what appears to be pearls inserted under the skin of the bag.
The woman did not wait to make a comparison between the design of the bag with a trend that has emerged on social networks as a result of a video clip published by a singer known as Babo, who wears grafts on his virile member in said material, so Social conversation has been generated about it.
This interesting action is a very important precedent for brands to be able to turn design into a sales weapon or a lousy consumer benchmark.
Said material published by Candle (@candela_lopez25, TikTok) has more than a million reproductions on said social network, thus confirming the interest generated in audiences by knowing stories that are part of the social conversation.
“This is getting out of control,” commented one follower, while another lamented that due to the impact generated by the conversation around Babo, he related the singer’s incident to products such as shoes he found in nordstrom.
“I would not have charged him for the collaboration. I like to contribute to good causes”, commented other users.
@candela_lopez25 I already see it everywhere 😂 I was traumatized 😁😁😁😁😁 #elbabo #carteldesanta #fypシ #viral #for you #LOL #humor #foryoupage #trend ♬ Culón Culito – Santa’s Cartel
These trends have driven very important phenomena in retailsuch as those that have to do with the value of design in consumption, as Tropicana reveals when it decided to completely change the packaging of their drinks and become the rebranding most chaotic in the history of marketing, because as soon as he made the changes, people did not identify the brand and the job of being a traditional firm in the buying aisle became a brand with a sudden disaster.
In these cases, an interesting phenomenon is verified that was measured for DesignRush and where he established that Tropicana invested 35 million dollars in changing its logo, within a list of companies in which Symantec led said investment in change of image with a thousand 280 million dollars.
“It was found that, as of July 2019, the BBC logo was ranked sixth in terms of the most expensive redesign; the company paid $1.8 million for the new design. At the same time, the Symantec logo topped the ranking, with a cost of 1.28 billion dollars,” concluded José Gabriel Navarro, research expert at Statista, covering media in Latin America.
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