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In 2021, the world spent around 516 billion dollars annually on media advertising.
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Last year, the United States was the world’s largest advertising market.
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In Latin America, Brazil is one of the greatest exponents in the industry.
Advertising is present in all industries, especially when it comes to promoting a product or events. before the fever of Qatar 2022 World Cup, many brands begin to launch their campaigns inspired by soccer, as an example Gatorade, reveals its new international advertising that aims to inspire, mentally and physically, the next generations to face the challenges on their way to success. greatness starring Messi.
The importance of marketing can be seen reflected in advertising spending in the global market, where a study conducted by eMarketerhighlights that This industry generates millions of dollars, and about $516 billion is spent annually on media advertising.
Data from Zenith show that North America is the main focus of investment in the sector, where The United States alone is the world’s largest advertising market, spending more than $240 billion.
Gatorade and his new campaign with Messi
Gatorade launched a new campaign starring the Argentine soccer player, Lionel Messi, with which he seeks to inspire, mentally and physically, the next generations to face the challenges on their path to greatness.
The campaign is titled “The Next 90 Minutes” and highlights the key role that preparation plays in helping athletes of all levels achieve confidence on the court.
Given this, the brand, which has been the protagonist of many sporting events, is proud of this campaign, having propelled Messi through crucial moments of his incredible career and, in his new material, he celebrates his longstanding alliance with the seven-time Ballon d’Or winner.
Likewise, iconic soccer figures such as Roberto Carlos and Robert Pires appear in the campaign, “The Next 90 Minutes”, who shows that the secret to success is not in not running into any challenge, but in how prepared we are to face it.
“Gatorade seeks to inspire athletes of all levels to give their all and never give up on their journey to greatness. To this end, the brand uses the research and knowledge of the Gatorade Sports Sciences Institute (GSSI) to design products and programs that strengthen the physical and mental performance of athletes, both professional and amateur, “says a press release.
Robert Blythe, Senior Director of Marketing at PepsiCo, highlighted that “the alliance between Gatorade and Messi has allowed us to witness first-hand their level of preparation and how this, in turn, gives them the confidence to overcome any challenge.”
For his part, Argentine Lionel Messi said that “Throughout my career, I have learned that success is the result of a combination of factors, but that preparation plays a key role. Taking the time to prepare your body and mind, as well as envisioning the game ahead, is a skill in itself. That’s why it’s been amazing working with Gatorade to launch the ‘Next 90 Minutes’ campaign, sharing my pre-game ritual and inspiring the next generation on their own path to greatness.”
As part of this publicity strategy and to celebrate Messi’s extraordinary achievements to date, the sports drink brand is launching a limited-edition Gatorade Gx bottle designed in conjunction with the footballer.
“The illustrations on the bottle are a tribute to the life and legacy of the player and use two central elements in his life, his native country and the football community, as main themes,” they explain.
Like this campaign, other brands have also chosen to work with soccer players to promote their signatures just a few days before the 2022 Soccer World Cup. As an example, Pepsi, in October, unveiled the teaser for Nutmeg Royale, the brand’s new football short starring the players Leo Messi, Ronaldinho and Paul Pogba.
And this is how this medium continues to gain importance over the years, where brands and agencies show their creativity with the sole purpose of winning over consumers and attracting them to their ranks of buyers.
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