Goal advertisement that will finance an initiative that seeks remove the nudes of minors on Facebook and Instagram. known as take it down, the new platform will allow explicit images posted without the victim’s consent to be removed automatically. The tool can identify, delete and prevent photos and videos from being published on social networks like Facebook, Instagram, OnlyFans, Yubo or on PornHub.
take it down is a second attempt by Meta to eradicate child pornography. A few years ago, Facebook announced a pilot test where users could upload nude photos or videos to Messenger. The content would not only be classified as explicit, but would also be labeled as non-consensual; this would allow the platform to identify and block the images in the future.
While well-intentioned, the program was an invasion of privacy, requiring the user to share their images with Facebook. Take it Down takes a different route, since you don’t need to upload your photos. The tool requests attach photos or videos to assign a value to them hasha digital fingerprint used to identify an exact copy on the internet.
According to the Take It Down website, if Facebook or Instagram detect an image or video that matches the value hash, you can take steps to limit the spread and eliminate them. The tool works for any content shared on Facebook, Instagram and Messenger, as long as the images are not encrypteds The service can be used by people under the age of 18 from all over the world who have shared nude or sexually explicit images online.
The announcement of this platform comes at an important time for Meta and other companies trying to deal with revenge porn. The practice, defined as a form of gender-based sexual cyberviolence by Leire Lasuen (ScreensFriends), gains strength with the explosion of social networks. In some cases, the victim cannot bear the mockery and harassment, resorting to suicide as the only way out.
The Take it Down operation is run by the National Center for Missing & Exploited Children (NCMEC). Although the organizations funded by Meta and other companies are located in the United States, the platform is available to users from all over the world. The frequently asked questions website establishes that any person under the age of 18 who appears in nude or sexually explicit images will be able to access the service, regardless of their location.
“This issue has been incredibly important to Meta for a long, long time because the damage done is pretty severe in the teen or adult context,” said Antigone Davis, Meta’s global security director. “We are working with NCMEC to promote it on our platforms, as well as integrate it on Facebook and Instagram so that people can easily access it when they report potentially infringing content,” she said.
For now, take it down It is only available for Facebook, Instagram, OnlyFans, Yubo and PornHub. It is unknown if social networks such as Twitter, Snapchat or TikTok will join the initiative. It is important to mention that its use is not limited to minors; the parents of the victims, as well as adults who shared intimate images when they were minors, will also be able to do so.
The platform is anonymousso users will not receive notifications of their images when they are found or deleted from any social network.
