For GBM, growth also came thanks to the fact that people could invest from 20 pesos and in the user experience, this first approach has caused its clients to trust the investments and enter more money. In fact, GBM’s plan for the coming months is to attract people who do not have many resources to invest, but without neglecting existing investors who have large amounts of money.
In the growth of the platform, the age of the clients has also been a relevant factor, since from the age of 18, people seek to grow their wealth and are “digital natives”.
Now, the goal will be for older people to be encouraged to use the mobile application more.
“From the day you enter, a year later, it is five times the initial investment you made and that reflects the value that people give you. If you start with 100 pesos, at the end of the year you have already invested 500 because you begin to see the value” , highlighted Duenas.
GBM has four great products that it offers to its clients: Smart Cash, Wealth Management, Trading and Global Trading. But according to the manager, one of the instruments that arouses interest among is Wealth Management because it includes education for children.
The personalization of the service allows the company to detect the level of risk and the instruments with which the financial objectives of its clients can be achieved.
“We have an investment committee that has been dedicated to making portfolios that adapt to those levels of risk and return for profiling (of clients) digitally,” he added.
GBM, which became a unicorn last year after SoftBank’s investment, said the firm plans to continue investing in technology and talent to continue expanding the business.
When questioning Dueñas about his perception of an “overregulation” of the financial system in Mexico (as the banks have said), he said that he considers that the market is in a process of evolution towards innovation.
“We are in a technological-digital industry where innovation is key; to grow, new players and new products are needed. It is a cake that is growing and regulation has been advancing,” he said.
Sergio Dueñas said that 98% of his clients have accounts with less than one million pesos and the Premium segment has the remaining 2%.