Social networks prove every day that they are still the best means of promoting what you sell, although finding the magic key that works is not always easy. Sometimes it’s enough to be lucky enough that someone like David Beckham, the former Real Madrid soccer playerpraise your product in their Instagram stories, where they have more than 70 million followers.
It has been the happy surprise that they have found this past weekend in The Peperetesa small family business founded by Jesús Manuel Lorenzo Crespo and María Antonia Paz Rey in Lane (Vilagarcía de Arousa, Pontevedra), and which is now managed by the children, maintaining the original philosophy of their parents, but with a new direction.
In addition to continuing the traditional work producing typical Galician products such as sardines, razor shells, octopus or cockles, they have also launched new creations such as snow craband have their sights set on the international marketeven collaborating with chef José Andrés, preparing specific products for the United States.
But it was at the La Soucoupe Courchevel restaurant, in the heart of the French Alps, where the popular ex-soccer player and model was able to try the aforementioned Galician sardines, where they are served as a deli gourmet. Beckham shared several posts on stories during the tasting accompanying the images of various complimentsand we can assume that he took a good batch of preserves home.
From Los Peperetes they echoed the publication and did not hesitate to share the praises of the former soccer player on their own networks, aware of the global impact that a true influencer or character so media speak well of your product. No matter how detailed advertising campaigns are planned, in the end it is enough to have a product and place it in the right placeto get to the right character.
David Beckham is a well-known foodies fond of both good food and cooking itself, and we hope that he will soon spread other benefits of Spanish gastronomy in his networks. At least to disassociate the Beckhams from that idea that Spain smells like garlicas his wife Victoria left us.
Los Peperetes – Sardines in olive oil
Pictures | Los Peperetes – David Beckham
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