The DC Extended Universe is about to become the Marvel Universe. James Gunn and Peter Safran finally unveiled the plans for the DC Extended Universe, which will now be more of the DC Unified Universe and very much a copy of the foundation of what has made the Marvel Universe successful. The so-called Chapter 1 (instead of Phases, like Marvel) is made up of ten titles that include the films “Superman: Legacy”, “The Authority”, “The Brave and the Bold”, “Supergirl: Woman of Tomorrow” and “ Swamp Thing” and the series “Creature Commandos”, “Waller”, “Lanterns”, “Paradise Lost” and “Booster Gold”. The…
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Are we talking about the same? No. Consumer behavior today is omnichannel, that is, interacting in the physical and digital world. Today a consumer can see an advertisement for a certain product on Google, review its features on Amazon and end up buying it in a department store. The amount of data generated by this consumer journey is what makes it possible to gain more and more knowledge of consumers and partly enables deeper segmentation and hyper-personalization. The current behavior of consumers requires that they are no longer pigeonholed into simple groups of people with common characteristics. Starting from a…
Users of the TikTok platform revived a Cartoon Network vs. Nickelodeon advertising battle. In advertising, there have been important battles such as Pepsi vs. Coca-Cola and McDonald’s vs. Burger King. In the 2000s, cartoon companies were at the top of cartoon studios. The advertising war between Cartoon Network vs. Nickelodeon will be recognized as one of the most important of the 90’s and 2000s. However, perhaps many will not remember that the battle to advertise was not always very “clean.” Cartoon Network vs. Nickelodeon; This is how they were advertised more than 20 years ago Being direct rivals and two…
Viola enters the EGOT list after having won the Grammy in its 65th edition. This award is achieved after having been selected for her audiobook Finding me. Andrew Lloyd Webber, Mel Brooks, Whoopi Goldberg and John Legend are also EGOTs. Today, Viola Davis, after winning a Grammy at the ceremony, has become one of the few artists in the world to be part of the EGOT list. EGOT is a term originally created by actor Philip Michael Thomas at the end of 1984. This refers to those artists who have been able to win at least one award of each…
The singer Adele shared one of her accessories before the night of the Grammys. The singer is competing in five categories, leading in many polls. This will be the first time that he will appear publicly in the same space with Sam Smith. Adele shared on Instagram one of the accessories that she will be using in a few minutes during the Grammys. The artist is among the stars of the event and is one of those with the highest number of nominations. The Grammys 2023 The Grammys, in its 61st edition, will have one of its most important presentations…
Jorge A Wise Professor of Marketing and International Business at CETYS Graduate School of Business. Dr. Wise is an international professor, recognized as a member of the CONACYT National System of Researchers who collaborates with universities in the United States, Latin America, Asia, and Europe. Among his most recent works are those carried out at CEIPA Business School, Colombia and at IESEG School of Management, France. He is also a visiting professor at WOXSEN University, India and Pforzheim University in Germany.
The entrepreneur managed to position himself in networks based on his “recognizable phrases”. This tactic has earned him a large following, who even ask for photos. The seller has been identified in at least three other concerts using the same sales strategy. An entrepreneur and street vendor has taught marketing creatives a lesson; he has created a hallmark of concert fame for artists like Kenia Os and Jonas Brothers, among others. mexican inventiveness With the exposure of social networks, the informal business has gradually grown, and that is where entrepreneurs have found a niche to develop professionally. In fact, data…
Ad revenue sharing Like its rivals who have been paying independent creators for the ad revenue they generate, Twitter is set to do the same starting immediately. Elon Musk, the controversial Twitter owner and billionaire CEO of Teslaannounced through the platform that it will share ad revenue with content producers whose posts include reply thread advertisements. Requirements for creators to share in the ad revenue But there’s a catch: to qualify, creators must have a subscription to Twitter Blue Verified, the contentious new service offered by the site. Any account that purchases Twitter Blue Verified will receive the coveted blue…
A tiktoker criticized the lack of professionalism of the content creators present at the TikTok Awards 2023. He pointed out that the big problem of the influencers of this social network is that they do not have the capacity to adapt to other formats. He criticized the event for inviting “ultraniche” creators, leaving nearly everyone in attendance unknown to a general audience. Through his account, a content creator explained why the TikTok Awards 2023 had a poor execution and reception, sharing that tiktokes are not prepared to do a job like influencers. TikTok and its impact on social networks TikTok…