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A tiktoker criticized the lack of professionalism of the content creators present at the TikTok Awards 2023.
He criticized the event for inviting “ultraniche” creators, leaving nearly everyone in attendance unknown to a general audience.
Through his account, a content creator explained why the TikTok Awards 2023 had a poor execution and reception, sharing that tiktokes are not prepared to do a job like influencers.
TikTok has become one of the favorite social networks for users. This is because it is a great boost for both entrepreneurs and influencers, being a social network that rewards good content. Sometimes some trends they can become viral due to how disruptive they become for users.
On this, a joint study between We Are Social, Hootsuite and DataReportal notes that Mexico is considered precisely in 2022 as the second country in Latin America with the most internet users registered per day, with 96 million being on-line during the day to day.
And it is that it was during the pandemic when the social network TikTok began to appear in the main trends in various countries, to such an extent that, in 2021, the platform created by bytedance It has already exceeded one billion active users in just five years since its founding.
For this reason, many users are beginning to migrate to the short video platform, as they have considered that it is ideal for sharing direct and effective messages that are also considerably easier to carry out than, possibly, a video of the same quality on YouTube, whose duration is usually extended.
Content creator explains what went wrong at the TikTok Awards 2023
The creator named Maca, known on TikTok for his reviews and criticisms of different aspects of internet communities, criticized the TikTok Awards 2023 and pointed out that the main culprit for their not having the expected significance was the tiktoker phenomenon.
According to what the account holder said, the content creators of said social network are not professionals in communication and do not have the experience of handling long formats. “Many don’t know how to write or actually don’t know how to write,” he said. “To transcend you have to be a complete creator,” he stressed. In the same way, he criticized that most of those present did not have the ability to improvise or read the sooner.
This is the video shared by the user:
@macafut The TikTok Awards 2023 left the content creators of this network in a bad light by showing the little capacity for improvisation and conduction that they have in a live event. During the awards show, there were any number of glitches from iconic tiktokers who were flabbergasted by difficulties reading the prompter. #tiktoker #youtuber #tiktokawards #tiktokawards2023 #televisa #luisitocomunica #juanpazurita #Youtube #twitch #ibaillanos #ibai #auronplay #thegrefg ♬ original sound – Maca
According to the problem identified by the also tiktoker, YouTube creators such as Yuya, Luisito communicates or Juanpa Zurita have remained because they have had the ability to deal with this change in format. However, tiktokers have had a difficult time adapting to these.
Finally, the message that the user wanted to leave was that, living in what he called “a world of algorithmic ultra-niches” is that many of these influencers do not have the reach that is often believed, for which a large number of viewers unknown to the vast majority of those present.
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